Blogging is fun and brings in great income. It has become increasingly easy for almost anyone to start writing down and sharing their thoughts thanks to blogging platforms, especially WordPress. However, to make your blog a source of income through on-screen ads, you will need to have sufficient traffic flowing into your blog.
Now, don’t get worried about diverting increasing traffic to your blog because you don’t have technical knowledge of SEO or online traffic management. Here, our experts have come up with a list of tips that help to increase traffic to your blog immensely.
25 Tips to Increase Blog Traffic
Here’s how to increase blog traffic using these simple 25 tips:
1. Keyword Research for Content Strategy
Keyword research is an essential part of creating the most relevant content. You need to stop the “best guess” method and rely on proper keyword research before creating content.
These are the benefits of performing proper keyword research before creating your blog content:
- Learn actual terms (keywords) that users type in
- Get inspired by unique and popular keywords
- Monitor competitor’s content to create better content
- Create column-articles to maintain steady traffic flow to blog
2. Audience Profiling Identifies User-base
Understanding the needs and requirements of your target audience helps to create the most relevant and best content.
Create an audience profile using the following basic questions:
- Who are you creating content for?
- What problems do you wish to solve for them?
- What flow and format of content do they prefer?
- What do they do to find solutions to their queries?
3. Create Complete Content
Good-quality and unique content is what every user is looking for. An ideal blog needs to be complete and comprehensive enough to cover the relevant parts of any topic in sufficient detail.
These types of content are known as Column or Pillar Articles and form the cornerstone of successful and popular blogs worldwide. Ensure to create maximum, good quality pillar articles so your users feel the need to return to your blog the next time too.
4. Plan with Editorial Calendar
Keywords research gives immense new ideas to create blogs and content. To ensure you don’t forget or miss out on any relevant and important topic, make sure to create an editorial calendar for regular and relevant blogging.
Organize the potential work-load for the coming days on your personal/online calendar and make sure to stick to your deadlines for successful blogging.
5. Basics of SEO for Blogs
You don’t need to be a professional to learn the basics of SEO. Use any of the popular and reliable SEO plugins and apps, browse through online tutorials or videos and learn how to manage the SEO for your blog.
Use the simple tips and tricks to learn how to better showcase your talent to the targeted audience online with best SERP results.
6. Right Content Readability
Readability is one of the most essential (and often ignored) parts of creating great blog content to increase traffic flow.
Readability not only includes the relevancy and accuracy of the information you share through your blog it also includes the way your blog is writing. Using short sentences and paragraphs helps to make it easier for readers to browse your content. Make sure to add sub-headings and use bullet points wherever you can to ensure optimal readability of your blog content.
7. Learn to Link
Inter-linking your older posts with the new one is an active way to ensure higher SEO ranking.
Creating links between your posts helps Google to identify it as being an authentic and reliable source of information, hence gets a higher ranking on search results.
8. Highlighting with Headlines
Headlines are what users usually read on RSS feeds or meta-description in the results page before deciding to click on the link and visit the website/blog. Hence, having a catchy and eye-grabbing headline has become important for bloggers too.
Make sure to create headlines that invoke a particular emotion in your readers and imply that users will be rewarded for reading it.
9. Attractive and Interactive Content
Ensure to use multimedia to make your blog content better and more readable. Visual elements, such as graphs, charts, etc help understand complicated information easier. Adding images and inforgraphics to your content will add to its popularity among users.
10. Begin generating Backlinks
Back-links creates a link between your blog from another website. It is one of the major factors considered by Google before assigning SERP ranking. You can simply reach out to influencing bloggers/content creators in your industry to offer backlink and even create links on your social media profiles to all relevant content on your blog.
11. Integrate User-Created Content
User-generated content refers to the comments, guest posts, and testimonials and reviews that users post on your blog/website. These are highly useful in creating an interactive environment that makes users return frequently to your website and thus increases user traffic effectively.
12. Wonders of Video
Video content is the most popular form of content online today. Studies have shown that users tend to spend more time on blogs with videos in them, as opposed to blogs with only text and image content. All you need to do is to upload your video on YouTube and embed its link on your WordPress blog.
13. Optimize for Faster Browsing
Internet is all about being instant and you lose potential readers when your website or blog takes too long to load. You can optimize the loading speed of your blog without needing to hire professional help. To make your blog load faster, you should also use a web hosting company with a quick response time. Make sure that you:
- Use caching effectively
- Avoid unnecessary bloating
- Optimize your webpage to load efficiently on all popular internet devices (PCs, laptops, smartphones, and tablets)
14. Clean and Clear Blog Page
Try to design your WordPress blog using a simplistic theme. Being minimalistic for WordPress blog design not only makes it look clean but is also more comfortable for readers to use. A design that allows your blog readers to find more content and discover other sections results in the user spending more time on your blog.
15. Enter into Email Listing
Retaining existing user traffic is as important as attracting new user traffic. An efficient way to ensure that your users return to your blog is to integrate subscription to your blog. This helps you to get the users’ email address which comes in handy to send out regular newsletters and keep the users coming back to your blog.
16. Automatic Blog Sharing
Social media platforms are free and excellent avenues to showcase your blogging skills. Ensure to keep posting on your social media profiles regularly to maintain a significant following on them. Creating links to your blog from your popular social media platform helps drive noticeable traffic to your content.
17. Significant Social Media Management
There are numerous other social media platforms, apart from Twitter and Facebook, that offer immense exposure to new users for your blog. You might need to think about expanding your social media presence by searching for other relevant social medial forums and chat rooms online.
You can use Quora to ensure regular presence by answering relevant industry-related queries, showcase your retails or fashion-based blog using pictures on Instagram or use LinkedIn to reach out to potential partners and readers from your industrial niche.
18. Share All Content
To make sure that you do not lag behind in regularly posting on your social media platforms, you can take out a couple of minutes every few hours to share links to old posts, blogs or articles from your website on Facebook or Twitter.
19. Create Your Online Community
Social media platforms are also a great way to interact with like-minded users from around the world. Creating your own group on Facebook or LinkedIn and inviting your blog readers to join them is another effective way to create a significant social media presence. Your influence will grow with the size of your online community which results in your blog being promoted intensely by your online followers to increase traffic from new users to it.
20. Join Other Online Communities
You should also join other online communities that have your target audience in them. This is an excellent source to tap into the tens of thousands of relevant readers that were previously missing out on your blog. Take your time carefully building a reputation in online communities. Do not blatantly post links to your blog as it might get tagged as spam and the community moderator will likely block you. Ensure to post links which are relevant and do not overtly promote your blog.
21. Partner with Social Media Personalities
Social media personalities are impressive online influencers. They are excellent to promote your blog among their followers. Approach any influencer by introducing yourself and starting a conversation. The influencer usually agrees to promote your blog in exchange for having their content shared on your website, posts or comments.
22. Forum Memberships
Memberships to online forums or communities are great ways to promote your blog in a healthy way. Your answers and interaction on popular Q&A websites, such as Quora, Reddit, etc become a permanent feature and establish a stronger online reputation. Simply create a link to your blog in a detailed answer on these Q&A websites to prevent being marked as a spammer and get blocked from the community.
23. Screen Social Media
Make sure to screen social media platforms for the latest keywords and trends. Simply set up an alert for the relevant keywords to your blog and begin answering queries whenever a conversation with the keyword is notified. Create a backlink to the relevant article on your blog site.
24. Track Top Keywords
Once you begin creating content and actively promoting it, it is important to keep track of the content’s performance too. Keywords, which form the base of the particular content, need to be regularly analyzed to check for their current ranking and relevancy.
Using Google Search Console to monitor the performance of keywords is easy. This free tool lets you see your website’s/blog’s performance on Google’s search ranking. It also helps you to check the ranking and performance of your competitor and gives you details on parameters that the competitor if performing better than you. This eventually helps you to improve your SEO ranking by working on the lacking parameters.
25. Online Marketing and SEO Skill Development
These are the tips that even amateurs can use to increase blog traffic themselves. However, with the vast amount of tutorials and DIY content available online it has become increasingly easier for newbies to learn the ropes of SEO and social media marketing.
Developing these skills in you will ensure that you have firm control over the performance of your blog. This helps to improve and adapt for better SEO ranking at all times.