Quantcast New Demographic Features

peopleThe latest Quantcast newsletter advised of New Demographic Features but I was to ill to read it until today. Quantcast demographics reports now include expanded age segments which you can break out by gender. They’ve also improved household income demographics to include a $150K+ bracket. Continue reading

Download your Quantcast Data

stats1 Earlier this year I visited Quantcast and saw that data I wanted access to was not available to me. I knew that as all WordPress.com hosted blogs are monetized and that they were also Quantified, as the Quantcast HTML code is inserted into our blogs by Staff. I emailed Quantcast and officially requested that my site be Quantified and the data be displayed.  Continue reading

Blogging Metrics: Getting Quantified

stats1 Blog metrics are a way to measure the popularity of a blog, reach, search terms and key words visitors used to locate your blog, visitors’ countries of origin, demographics, inbound links, outbound links, subscribers stats, page views, time on site, and more. There are as many different kinds of blogs as there are bloggers and apples to oranges comparisons are not useful so many bloggers use Quancast and/or Alexa in addition to other visitor tracking programs.

This month Quantcast’s newsletter featured posts from Quantified Publishers WordPress and WeatherUnderground.

WordPress Parent Company Automattic Looks at Global Reach Across Different Products

Combined traffic for Automattic‘s main web properties: WordPress.com, Polldaddy, IntenseDebate, and Gravatar includes direct traffic, mapped domains, and embeds.  By tracking visitor trends across WordPress.com, Polldaddy and Gravatar, parent network Automattic was able to track blog language, whether ads were displayed to a visitor and what post tags drew the most traffic.  — Read the full article WordPress findings in the User Diary!

statsQuantcast is a free media measurement, web analytics service that allows users to view audience traffic for millions of sites the world over.   Every month Quantcast directly measures more than 200 billion requests for Internet content.

Quantcast statistics always refer to the usage from the United States, therefore Alexa data and Quantcast data do not always show the same results. Quantcast does not require a toolbar to be installed upon one’s web browser to obtain statistics. Instead participating websites voluntarily insert Quantcast HTML code inside Web pages they wish to have included in statistics.

stats iconAlexa’s Web Services offer a platform for creating innovative web solutions and services based on Alexa’s vast repository of information about the web. Developers, researchers, web site owners, and merchants can incorporate information about web sites directly into their own web sites or services. Users can access web site traffic data, related links, contact information, and a wide variety of other functionality and data.

Alexa could not exist without the participation of the Alexa Toolbar community. Each member of the community using the toolbar contributes valuable information about the web, how it is used, what is important and what is not. This information is returned to the community as Related Links, Traffic Rankings and more. Note: Alexa no longer relies solely upon it’s toolbar for data collection, and hasn’t relied upon it solely for more than a year, and possibly close to two years.

Getting quantified tips

1. Both of these sites can be used to view blog metrics free of charge and without registration.

2. The Quantcast tracking code will not operate on individual wordpress.com blogs, however, this isn’t problematic as all blogs hosted by wordpress.com are quantified.

3. Getting your blog quantified if it’s on a domain and being domain mapped by WordPress.com is not difficult.  I have just done this myself for two domains. Click the “get quantified” link and you will receive an email from Quancast Staff.  Reply and request your site(s) be quantified. Be sure to include both the “root” wordpress.com URL  and the domain URL. It took a week for my blogs to be qualified and the data to be made public.

4. It’s not necessary to download and use the Alexa toolbar. It’s discretionary.

Related posts found in this blog:
WordPress.com: Ads On or Ads-Off?
WordPress.com Partnerships: Popping Up All Over
Visitor tracking on WordPress.com blogs
Real time visitor tracking (non-JavaScript) for blogs
getclicky real time stats for wordpress.com blogs
Two free unique visitor counters for wordpress.com blogs

Hans Rosling’s Wonderful World of Statistics

stats iconHans Rosling’s 200 Countries, 200 Years, 4 Minutes – The Joy of Stats – BBC Four
Hans Rosling’s famous lectures combine enormous quantities of public data with a sport’s commentator’s style to reveal the story of the world’s past, present and future development. Now he explores stats in a way he has never done before – using augmented reality animation. In this spectacular section of ‘The Joy of Stats’ he tells the story of the world in 200 countries over 200 years using 120,000 numbers – in just four minutes. Plotting life expectancy against income for every country since 1810, Hans shows how the world we live in is radically different from the world most of us imagine.

The Joy of Statistics
Documentary which takes viewers on a rollercoaster ride through the wonderful world of statistics to explore the remarkable power they have to change our understanding of the world, presented by superstar boffin Professor Hans Rosling, whose eye-opening, mind-expanding and funny online lectures have made him an international internet legend.

Related posts found in this blog:

Mastering Blog Metrics, Content Creation and Retaining Readers
Blogging is Big: Blogging Statistics
Blogging and Demographic Groups
Silver Surfers: The New Social Networking Wave

Technorati’s State of the Blogosphere series chronicles the rise and evolution of the Blogosphere as we know it. Since 2004 we’ve seen explosive growth and maturing of this new arm of the fourth estate.  State of the Blogosphere 2010

How to get on the Woopra bandwagon

I’m always on the prowl for blogging tips and blogging tools. Lorelle’s post (see her quote below) caught my attention and an earlier Drupal announcement came to mind as well.

When I checked the site out I was impressed with the live tracking and web statistics capabilities of woopra and I’m sure other wordpress.com bloggers will want to install this system as much as I do.

woopramain

I, the non-statistics watcher, am fascinated with the ability to look beyond the score card of the numbers and really get a clear picture of who is using my blog and why. I’d love to have this same feature on Lorelle on WordPress, but currently WordPress.com members are unable to add Javascript, thus can’t use Woopra. Maybe soon, if enough people ask. — Lorelle Van Fossen

woopra_0thumbnailWoopra’s revolutionary server architecture, combined with its intuitively designed client software, enables seamless tracking of visitors. Webmasters can track over 40 different statistical events and analytics. Never before has so much information been instantaneously available to Webmasters.

Most analytical and site statistics are updated once a day at the least, or several times during the day. With Woopra, you get live track of visitors coming and going and moving through your site. You get the stats now.

woopra-dashboard1Woopra has so many features it’s difficult to share them all. Here is a short list. Use the link above for details.

  • Live Tracking and Web Statistics
  • Rich User Interface
  • Real-time Analytics
  • Manage Multiple Blogs and Websites
  • Deep Analytic and Search Capabilities
  • Click-to-Chat
  • Visitor and Member Tagging
  • Real Time Notifications
  • Easy Installation and Update Notification
  • Developer Tools

Download Woopra
Woopra installs onto your computer as a desktop client. The Woopra Installation Guide will provide you with the step-by-step instructions. In summary:
1. Install the latest version of Java from the Java official website.
2. Download and install the appropriate version of Woopra for your computer’s operating system.
3. Install the appropriate Woopra Plugin or use the Manual Installation on your blog or website to activate it for use with Woopra following the Woopra Installation Guide.
4. Start Woopra on your computer and watch your blog’s stats live!

You will want to take note of the tutorial in this post if you are installing woopra on a mac.

Related posts:
Statistics
Stats Counters
Reference

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