Every blogger should read Google’s quality guidelines. There have been at least nine major updates to Google’s “Panda” algorithms since they were introduced February 2011 to purge search results of duplicate content and low quality content. Google’s Penguin Update launched on April 24, 2012 was a change to Google’s search results designed to punish pages that have been spamming Google. Continue reading
In one ear we hear that to increase reach cross-posting a blog post or update on a number of other sites and social media platforms will lead to success. In the other we hear cross-posting too many automated links will class us as spammers. In this post you can view Matt Cutts of Google in a video where he answers a cross-posting question. Continue reading
The Penguin Update launched on April 24. It was a change to Google’s search results that was designed to punish pages that have been spamming Google. If you’re not familiar with spam, it’s when people do things that violate Google’s guidelines. To learn more, see these pages: Continue reading
Google announced, “starting today, we’re updating our Top Search Queries feature to make it better match expectations about search engine rankings. The new definition will take the average of the top ranking of your site for all searchers, as opposed to all URLs listed and average that. In the past, they would take all the positions of your rankings and average them together, now they are taking only the top positions.” — Google Changes Definition Of Average Search Ranking Position. Continue reading
When it comes to bringing search engine traffic to blogs, images do that. Search terms ie. keywords people type into search engines can result in traffic to your images as well as to your posts. That’s why learning how to optimize images for Google search is an important skill for bloggers to acquire. Continue reading
SEO is an acronym that stands for search engine optimization, which is the process of increasing the quantity and quality of traffic to your site from search engines. Generally, the higher your website ranks in the search engines, the more traffic you receive.
The process of applying Search Engine Optimization (SEO) practices to your site relies on understanding both sides of the system so you know how search engines work, how to use them effectively, and what your target audience searches for. Continue reading
Google attempts to offer, the best service possible for those using their search engine by having the most relevant, and most useful search results. The most important factor contributing to your Google ranking, is reader-friendliness, and naturally acquired organic links are the best kind of links because they indicate that real people are showing an interest in your content, right?
Prior to Twitter and microblogging authority was derived from creating high quality content containing authoritative links that got backlinks. These days we are witnessing the power of social media broadcast range. Tweets, retweets and “likes” are having their effect on linking patterns and the SERPs that bring readers to blogs.
These days are not the good old days of blogging. We have entered a new era and it sometimes seems those who can assimilate the biggest army so-called friends and followers who may chat their faces off on Twitter and on Facebook, who will who click retweet to extend the broadcast range, but who may never actually visit the posts and leave a comment are “moving up”.
Bloggers don’t link out as much – or in the same way – as they used to. … More socially-worthy pieces never get touched by bloggers, because we’re already dropping it on our Twitter feeds and sharing on Facebook. This has changed the way we link out on the web and how we show we “trust” a website. For Google to get a true appropriation of how their users view the web, they have to incorporate these new psychological linking tendencies into the SERPS. — How Google Will Use Social Media to Impact Organic Search
There has been a lot of talk of Facebook “likes” and Twitter retweets taking the place of links. Nobody’s saying that links are dying exactly. … Before Facebook even announced its plans to take over the web, WebProNews talked with Rand Fishkin of SEOMoz about how Twitter is “cannibalizing the Web’s link graph” – Are Likes and Retweets the New Links?
If you’ve been neglecting your blog in favor of faster and simpler social media outlets like Twitter, you may want to rethink your strategy. — Six reasons SEOs love blogs
Google Webmaster tools provide you with a window into the workings of your site, and show you how to make it more reader and search engine friendly.
Engines change their algorithms, search trends change based on user behavior, and competition can be fierce. Regardless of your commitment or involvement in your SEO effort, you need only remember three things to be SEO earnest: stay relevant, stay accessible, and stay focused on outcomes. — The importance of being SEO earnest
… over the last 6 months I and other SEO’s have seen massive fluctuations in rankings suggesting a new way of ranking sites and determining traffic. Well, this is what I suspect, Google have confirmed nothing yet or any other SEO authority but the evidence I have seen strongly suggests rotational rankings. – The End Of Google Rankings As We Know It! Rotational Rankings?
Soovle is a customizable engine that unites the suggestion services from all the major providers in one place: Google, Bing, Amazon, Answers.com, Yahoo, Wikipedia, Youtube. I found the tool to be a major help for search and content creation inspiration. — Soovle: Have Fun with Your Keywords
… a detailed breakdown of all link major link building tactics, accompanied by an analysis of return on time investment in addition to the possibility of incurring a penalty from a search engine. — Analyzing the 9 Most Common Link Building Strategies
1. How much time do you spend daily on social media promoting the posts of followers and friends?
2. Has this investment of your time into social media resulted in progress in terms of more traffic? more readers and subscribers? more backlinks? other?
3. Since the advent of social media and your participation in it, has the frequency of your own publishing increased or decreased?
4. Since the advent of social media and your participation in it, has the quality of the articles you published increased, decreased, or remained the same?
5. Have you observed posts with quality content (your own or created by others) not receiving the attention you thought it deserved?
6. Have you noticed the opposite ie. low quality and no quality articles rising to the top?
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My earlier article 16 Different Link Building Strategies is a good introduction to this one so I recommend at least skim reading it. This article highlights two methods of increasing targeted traffic to your blog and links as well. Continue reading
I’ve had this post on the back burner while coping with several unexpected events in my life that required attention.
It seems that it was a good thing that I did because Tim Grice has published a post called SEO Content Writing – How To Produce Great Content That Increases Rank that ties in perfectly with this one.
