The keywords metatag was a critical element for early search engines but hasn’t been used in search engine ranking since 2002. There is no such thing as setting a meta keyword tag for a WordPress.com blog. However, from time to time new bloggers post to the WordPress.com support forums asking for instructions for setting a meta keyword tag for their blog. Continue reading
Heading tags are an important part of any HTML document and blogs are HTML documents. Search engine spiders read HTML and understand the relevance of heading tags, so when heading tags are used appropriately search engines give more weight to text that is inside a heading tag. That’s why it’s important for WordPress.com bloggers to learn what HTML heading tags are and how to use them properly. Continue reading
Are you blogging and thinking ‘build it and they will come’? If you are, then put on your thinking cap and think again. We all want our blogs to receive search engine attention so they attract incoming targeted readers. It’s site title tags that tell search engines and their users you have the welcome mat out. Continue reading
Every blogger should read Google’s quality guidelines. There have been at least nine major updates to Google’s “Panda” algorithms since they were introduced February 2011 to purge search results of duplicate content and low quality content. Google’s Penguin Update launched on April 24, 2012 was a change to Google’s search results designed to punish pages that have been spamming Google. Continue reading
In one ear we hear that to increase reach cross-posting a blog post or update on a number of other sites and social media platforms will lead to success. In the other we hear cross-posting too many automated links will class us as spammers. In this post you can view Matt Cutts of Google in a video where he answers a cross-posting question. Continue reading
To help web developers maintain a common style, on April 25th Google published its own HTML and CSS Style Guide containing best practices to encourage better coding etiquette. Google’s HTML/CSS Style Guide promotes good style advice that is also good performance advice, making it a good standard to use. Continue reading
The Penguin Update launched on April 24. It was a change to Google’s search results that was designed to punish pages that have been spamming Google. If you’re not familiar with spam, it’s when people do things that violate Google’s guidelines. To learn more, see these pages: Continue reading
