Youtube is the second largest search engine there is and videos are an extremely effective way to build brand awareness, attract traffic to your blog and earn backlinks. To create your promotional videos all you need is a camera (a digital camera with a video option or a webcam0, tripod, microphone, and lighting. Continue reading
Click for full size infographic and witness the dramatic rise in the importance of Facebook and Twitter and YouTube to marketers as companies and brands embrace social media across the board in a number of ways to reach potential customers.
An active social media program will make your business locations more prominent in sources across the web, and prominence is a primary factor used by Google in local search rankings.
Build a fan base on Facebook. Forty percent of Facebook users also follow a brand. More than half of these Facebook users will move on to purchase that brand. Facebook ‘likes’ are a speed-marketing tool that virally spread brand awareness by delivering information to the news feeds of everyone befriended by your brand fans.
Are you participating in the State of the Blogosphere Study? I completed the survey in response to this notice:
Since 2004, Technorati has been tracking the Blogosphere through our State of the Blogosphere study. The goal of the study is to create a complete snapshot of the activities and interactions that make up the Blogosphere by asking you, the bloggers, to share some information about your habits. The survey includes questions like how, when and why you blog. Is this a side business, full time job or something you do for fun? Please feel free to send this link to other bloggers you know. And be sure to check back on Technorati.com in November for a summary of the results. The 2010 State of the Blogosphere Survey
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Thanks to the internet, we can use the power of computers at a completely different location, have all the computing power needed and it’s all secure, backed up and made accessible through the web. The key to cloud computing is that you only pay for what you use. The excellent video from Common Craft explains the basics of cloud computing: how it works and why it makes sense for businesses. Continue reading