Are you aware that Google is removing Authorship photos from its results? Are you wondering how to add rel=”publisher” markup to link link your blog to a Google+ Page? Continue reading
The BC Supreme Court has given the go ahead today to a class action suit against Facebook. The BC class action lawsuit covers the period from January 1, 2011 to today. Unless they opt out of the lawsuit, anyone covered by the criteria is included in the class action. Continue reading
A Gravatar image is universally associated with your web presence and it’s a very powerful branding tool. Register a Gravatar and add links to your Gravatar profile page that describe your brand and where you can be found in the digital world so your brand is easy to follow. Continue reading
Blogging is personal and interactive. Knowing who your audience is and what they want is the key to developing quality content. Once you are in the know you have a focus for your writing and social networking. Instead of thinking, “What should I blog about today?” you will have the beginnings of a blogging plan.*
I have met many bloggers who assumed they could use pseudonyms to avoid being tracked online. But that expectation proved unrealistic as we all leave digital footprints and can be easily tracked. Realistically, somebody’s software is always watching us and taking note of our activities for marketing purposes.
There are positives to social networking but there are negatives too. Always exercise common sense when it comes to which social media sites you are active on and what you post. Not connecting cautiously and posting appropriately can ruin your reputation, so if you want to be a successful blogger think before you act. Continue reading
These days we’re dog paddling in a sea of advertising. There are no public places and places offline or online where we are free from being targeted by advertisers. Different demographic groups have differing responses to advertising saturation. For the youngest among us it’s the norm. For the eldest, it’s a rude and unwelcome intrusion. Continue reading