SEO (search engine optimization) is important for two reasons, both of which are critical to your blog’s success. Search engines can be the largest source of organic (unpaid) traffic to your blog. The visitors search engines deliver are targeted readers already interested in your content who are are more likely to return an/or subscribe. That’s why it makes sense for bloggers to learn basic SEO elements and focus on making Google their blog’s best friend. Continue reading
Recent studies indicate we bloggers now have as few as 30 seconds to impress or lose the attention of a visitor. While there is no one correct way to move visitors around your site good web design means easy navigation for all visitors. If your site navigation isn’t intuitive then all the hard work you do to promote your content is for nothing, as visitors these days scan content quickly, and they won’t return if they can’t immediately locate what they want. Continue reading
It’s no surprise that Facebook, which is arguably among the largest data mines based on voluntary content submission there is online has announced a BETA social search feature ie Graph Search as it’s making a lot of noise. Facebook members can search for other users and filter the results based on interests, education, age, location and much more. If you make it into the BETA program you may be surprised or even shocked at what you find when you use Facebook Graph Search. Continue reading
The amount of information bloggers receive as it happens on any given day is so much and so rapidly delivered that it’s intellectually impossible to keep pace. Content curation is a time management and content creation strategy that could be your best hope for overcoming the challenge. Continue reading
Researching, creating content, publishing and blog promotion are time consuming activities. Relationship building is critical to blogging success but where will the time required come from?
Mastering content curation and presenting the best digital content on a specific topic online, will not only increase traffic to your blog and backlinks to your content; it will also result in more time to create unique content. Continue reading
Creating a blog is easy – everyone is doing it!
Getting your blog content found is hard because every blogger is seeking more traffic and it’s very “noisy” out there.
Backlinks to your content are like votes for your blog. The more backlinks your blog receives the higher it will rank in search engine search results.
So every blogger is seeking both traffic to their blog and backlinks to their content.
Everyone seems to be blogging these days and getting attention, let alone, building a readership is becoming more and more challenging. During 2012 I received several requests for a how to post on writing an engaging blog post. My long answer to the question is found in Writing a Blog Post. My short answer is: write for your readers. Know who your audience is and what they want to know, then give them what they want. Continue reading