Anchor text is the visible, clickable text in a hyperlink. Properly selected anchor text tells search engines and visitors what the page is about before they land on it. The keywords contained in anchor text helps determine search engine ranking. When used wisely relevant anchor text boosts a site’s rankings in search engines.
WordPress.com is a multiuser blogging platform. Our blogs share a common architecture and we bloggers cannot access metadata. This is no barrier to site discover-ability, indexing or search engine optimization. However, when answering support forum questions posed by bloggers with metadata madness sharing our reality with them can cause a head spin. Continue reading
If you are a blogger who is confused about brands and branding you aren’t alone. And if you think “branding” relates only to those who use their blogs to market products or services then think again. In terms of your blog, your brand is how your target audience perceives you and your blog content. Continue reading
Guest blogging for links and pay is big money business – illegitimate business. Matt Cutts heads Google’s spam team and gives those using guest blogging for SEO purposes a boot in the butt. He approved 423 comments in response and the majority are from whiny protesters and nit-pickers who didn’t like his reality check. Continue reading
Though no Google PageRank update was expected until 2014 as the toolbar was broken, on December 6th there was an unexpected update. Relevancy and reliability are the two important elements of search engine page results and my blogs both retained their page ranks? How did your blog(s) do? Continue reading
Considered to be a fad when introduced, Tablets are quickly replacing PCs and Tablet sales are likely to surpass PCs by 2015. Worldwide PC shipments are down 11 percent. So, as Peter Cashmore predicted, 2013 is the year responsive design has taken off and soared. Continue reading
SEO is a hot topic these days. How do you increase your Google page rank? How do you build a better site for readers and search engines? Go to your Google Webmaster’s Account and look for duplicate meta descriptions errors and duplicate title tags errors. Here’s how to correct some and prevent more errors.