Branding on the Blog and Beyond the Blog

If you are a blogger who is confused about brands and branding you aren’t alone. And if you think “branding”  relates only to those who use their blogs to market products or services then think again.  In terms of your blog, your brand is how your target audience perceives you and your blog content.

Weekend Blogging Reads and Resources

I had a productive and satisfying week and hope you did too. I kept to my schedule. I completed my month end contracted work 2 days in advance of the deadline. I used that time to clean up my computer files on all 3 computers preparatory to the big computer switch over, which was scheduled…

Weekend Blogging Reads and Resources

Another week is  almost gone and I’m wondering where it went.  Here’s my weekly offering for you readers. Blog Log #2: The One Thing I Wish Someone Had Told Me When I Started Blogging – When you first start out blogging, you’re hungry. You’re excited. You have a million ideas. But nobody talks about how…

More Traffic and Backlinks for Your Blog: Paper.li

Researching, creating content, publishing and blog promotion are time consuming activities. Relationship building is critical to blogging success but where will the time required come from? Mastering content curation and presenting the best digital content on a specific topic online, will not only increase traffic to your blog and backlinks to your content; it will also…

Panda and Penguin algorithm updates

Every blogger should read Google’s quality guidelines.  There have been at least nine major updates to Google’s “Panda” algorithms since they were introduced February 2011 to purge search results of  duplicate content and low quality content. Google’s Penguin Update launched on April 24, 2012 was a change to Google’s search results designed to punish pages…

Tweets do affect Google rankings

Felicity Crouch reports: Using our own award-winning Twitter petition site; Twitition.com we conducted a study into the effect of tweets on rankings in Google (no other search engines were used for this study). In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a…

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12 Tips for Improving Search Queries Ranking Position

Google announced, “starting today,  we’re updating our Top Search Queries feature to make it better match expectations about search engine rankings.  The new definition will take the average of the top ranking of your site for all searchers, as opposed to all URLs listed and average that. In the past, they would take all the…

Search quality highlights: new monthly series on algorithm changes – Inside Search

We’ve been wracking our brains trying to think about how to make search even more transparent. The good news is that we make roughly 500 improvements in a given year, so there’s always more to share. With this blog series, we’ll be highlighting many of the subtler algorithmic and visible feature changes we make. These…

Official Google Webmaster Central Blog: Raising awareness of cross-domain URL selections

Now Google will alert you if  they canonicalize your URLs to a different domain. To be transparent about cross-domain URL selection decisions, we’re launching new Webmaster Tools messages that will attempt to notify webmasters when our algorithms select an external URL instead of one from their website. The details about how these messages work are…

Two SEO Videos for Bloggers

SEO is an acronym that stands for search engine optimization, which is the process of increasing the quantity and quality of traffic to your site from search engines. Generally, the higher your website ranks in the search engines, the more traffic you receive. The process of applying Search Engine Optimization (SEO) practices to your site…

Moving from WordPress.com to WordPress.org

The most common reason for moving from WordPress.com to WordPress.org is the desire to make money from advertizing and/or affiliate sales. In reality if your WordPress.com blog does not currently attract 1,000 – 1,500 unique visitors every day, and your traffic stats do not demonstrate a growth trend, then it’s unlikely that you will earn…

Can Google detect which content is original?

Has your blog content every been stolen? Have you ever used Google search and been incensed to discover the stolen version ie. duplicate content is appearing in higher positioning in SERPS (Search engine page results) than your original article appears? Duplicate content is content that can be accessed on more than one URL. “Duplicate content…