Anchor text is the visible, clickable text in a hyperlink. Properly selected anchor text tells search engines and visitors what the page is about before they land on it. The keywords contained in anchor text helps determine search engine ranking. When used wisely relevant anchor text boosts a site’s rankings in search engines. Continue reading →
WordPress.com is a multiuser blogging platform. Our blogs share a common architecture and we bloggers cannot access metadata. This is no barrier to site discover-ability, indexing or search engine optimization. However, when answering support forum questions posed by bloggers with metadata madness sharing our reality with them can cause a head spin. Continue reading →
If you are a blogger who is confused about brands and branding you aren’t alone. And if you think “branding” relates only to those who use their blogs to market products or services then think again. In terms of your blog, your brand is how your target audience perceives you and your blog content. Continue reading →
Guest blogging for links and pay is big money business – illegitimate business. Matt Cutts heads Google’s spam team and gives those using guest blogging for SEO purposes a boot in the butt. He approved 423 comments in response and the majority are from whiny protesters and nit-pickers who didn’t like his reality check. Continue reading →
Though no Google PageRank update was expected until 2014 as the toolbar was broken, on December 6th there was an unexpected update. Relevancy and reliability are the two important elements of search engine page results and my blogs both retained their page ranks? How did your blog(s) do? Continue reading →
SEO is a hot topic these days. How do you increase your Google page rank? How do you build a better site for readers and search engines? Go to your Google Webmaster’s Account and look for duplicate meta descriptions errors and duplicate title tags errors. Here’s how to correct some and prevent more errors.
The latest release of Google’s Penguin Update, an updated algorithm is live. This new release of Penguin is estimated to impact roughly 2.3% of English queries conducted through Google’s search engine. This is the fourth update of the Penguin algorithm which targets black hat web spam and is far more powerful than earlier Penguin updates.
Penguin 1 on April 24, 2012
Penguin 2 on May 24, 2012
Penguin 3 on October 5, 2012 Continue reading →
The keywords metatag was a critical element for early search engines but hasn’t been used in search engine ranking since 2002. There is no such thing as setting a meta keyword tag for a WordPress.com blog. However, from time to time new bloggers post to the WordPress.com support forums asking for instructions for setting a meta keyword tag for their blog. Continue reading →
You probably know that targeted readers use search engines to do keyword searches to locate information of topical interest to them. But did you know that successful blogs draw between 30 – 60 % of their incoming targeted readers from search engine referrals?
Aha! Now that I have your attention allow me to quickly share some blog post tagging tips that will increase targeted traffic to your blog posts.
I had a productive and satisfying week and hope you did too. I kept to my schedule. I completed my month end contracted work 2 days in advance of the deadline. I used that time to clean up my computer files on all 3 computers preparatory to the big computer switch over, which was scheduled and cancelled once again. Being on call for the 3 computer switch over is nerve wracking because it means they must be ready to be carted off at a moment’s notice. Continue reading →
We live in an information age that’s best described as the age of digital overwhelm. We all have lives to live and very few make an income from blogging. It’s not surprising that content curation in the form of digital digests, online magazines and curated content blog posts are is becoming a popular way for hobby bloggers to filter noise and share relevant material with online friends. Continue reading →
This is something new I’m trying out to see how it goes over with you Readers. The idea I have is to publish a brief post every Saturday that contains links to to articles I found to be the best related reads and resources of the week, as a well as, tips and tweaks that are too small to expand and create a full blog post from. Continue reading →
SEO (search engine optimization) is important for two reasons, both of which are critical to your blog’s success. Search engines can be the largest source of organic (unpaid) traffic to your blog. The visitors search engines deliver are targeted readers already interested in your content who are are more likely to return an/or subscribe. That’s why it makes sense for bloggers to learn basic SEO elements and focus on making Google their blog’s best friend. Continue reading →
Recent studies indicate we bloggers now have as few as 30 seconds to impress or lose the attention of a visitor. While there is no one correct way to move visitors around your site good web design means easy navigation for all visitors. If your site navigation isn’t intuitive then all the hard work you do to promote your content is for nothing, as visitors these days scan content quickly, and they won’t return if they can’t immediately locate what they want. Continue reading →
It’s no surprise that Facebook, which is arguably among the largest data mines based on voluntary content submission there is online has announced a BETA social search feature ie Graph Search as it’s making a lot of noise. Facebook members can search for other users and filter the results based on interests, education, age, location and much more. If you make it into the BETA program you may be surprised or even shocked at what you find when you use Facebook Graph Search. Continue reading →
The amount of information bloggers receive as it happens on any given day is so much and so rapidly delivered that it’s intellectually impossible to keep pace. Content curation is a time management and content creation strategy that could be your best hope for overcoming the challenge. Continue reading →
Researching, creating content, publishing and blog promotion are time consuming activities. Relationship building is critical to blogging success but where will the time required come from?
Mastering content curation and presenting the best digital content on a specific topic online, will not only increase traffic to your blog and backlinks to your content; it will also result in more time to create unique content. Continue reading →
Everyone seems to be blogging these days and getting attention, let alone, building a readership is becoming more and more challenging. I received several requests for a how to post on writing an engaging blog post. My long answer to the question is found in Writing a Blog Post. My short answer is: write for your readers. Know who your audience is and what they want to know, then give them what they want. Continue reading →
About Zeitgeist – Each year Google gathers a list of the top search queries from their users in the US and 50 countries worldwide. The list is called, “Zeitgeist,” which comes from German meaning, “The spirit of the times.” The annual Zeitgeist report reveals what captured the world’s attention in the past year—our passions, interests and defining moments as seen through search.
You blog to reach an audience, who find your content by using search engines. That’s why it’s critical that you ensure major search engines are clear on what your posts and blog are about. Learning some basic search engine optimization (SEO) begins with understanding keywords and how and where to use them. Continue reading →
The reason you blog is to inform, persuade, provoke controversy or entertain an audience. Publishing valuable content gets your blog found and creates a strong web presence as more readers discover it. Publishing value added content is bound to increase your authority in your niche and make Google your blog’s best friend. Continue reading →
Are you blogging and thinking ‘build it and they will come’? If you are, then put on your thinking cap and think again. We all want our blogs to receive search engine attention so they attract incoming targeted readers. It’s site title tags that tell search engines and their users you have the welcome mat out. Continue reading →
First impressions are lasting impressions and that’s why blog post titles are almost as important what you write within the post itself. Your blog post titles should attention grabbers that interest readers enough to compel them to click the title link and read the full post. Best practice for crafting targeted titles is use of the active voice and strong present-tense verbs. Continue reading →