Protect Your Intellectual Property: Develop a Strong Brand

World Intellectual Property Day imageApril 26, 2010 marks the 10th anniversary of  World Intellectual Property Day. Celebrations for this year’s edition of World Intellectual Property Day will revolve around the theme “Innovation – Linking the World”.

During the entire month of April, the Canadian Intellectual Property Office will raise IP awareness within the education sector and among small and medium enterprises (SMEs).  CIPO’s Outreach team will offer IP networking opportunities and presentations nationwide. Continue reading

Protecting your images online from theft

The Perfect Watermark
Image by Jayel Aheram via Flickr

Updated: June 4, 2010 Watermarking any images you place on your blog or website is a practice used in addition to posting a copyright notice or license, and both are used to deter image theft. I have previously reviewed several free watermark generators available online that can be used to display copyright on your images either one at a time or in bulk, prior to uploading them to your blog. This article provides a link to another approach to deterring online image theft that you may wish to consider using.

… here’s a technique for you to make it just a bit harder for someone to get your images. Here, right-click on the image and click on Save Image As or Save Picture As to save it on your computer. See what you “saved”.  — Cover Your Images

Updated: June 4, 2010 Protecting your images from online theft and reblogging

If you need more help then devblog has provided it in a forum thread:

wp.com users cannot add/edit the HTML (or in this case the PHP) files. I’ll try to explain as best as I can.You know, when you add a photo to your post, you click the media button, upload the image to your blog (or link it from another URL) then you click the “insert into post”, right?

Well, after doing that, you would switch to the HTML Editor, like it’s explained here: http://csswiz.wordpress.com/2009/08/16/cover-your-images/

Then you will see the HTML code that’s behind your post. After switching to the HTML editor, you would need to replace the existing HTML for the image that you just added with the code I provided; of course, you would need to make the necessary changes so that your image is displayed. Basically, the only things you would need to change in the inline CSS are the values of the “background” property as well as the “width” and “height” properties. Those would be the bits in capital letters:  (minus the square brackets)

[<img style="background: transparent url(YOUR-IMG-URL) 0 0 no-repeat; border: 0; height: IMG-HEIGHT; margin: 0 auto; padding: 0; width: IMG-WIDTH;" src="http://tfockler60.files.wordpress.com/YEAR/MONTH/nothing.gif" alt="Helghan Soldier" title="Helghan Soldier" width="IMG-WIDTH" height="IMG-HEIGHT" />]

You would also have to upload the "nothing.gif" to your blog and point to it as shown in the example above (that's why I put YEAR and MONTH in caps because those will be different in your case).

You'd have to repeat this process with every image you want to post (however, you won't have to upload "nothing.gif" everytime you want to do this because you can always point to the same image).

The drawback is that it can be a laborious task if you have LOTS of images...

See also >  Google Webmaster Central > "Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. "  Hidden text, links, images, javacript, videos

Related posts found in this blog:
Thumbs down on WordPress reblogging
How to copyright your digital work
Copyright basics for bloggers
What is copyright?

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Subscribers/Readers Notice

Please forgive me for being behind in publishing new posts, answering comments and leaving comments this week. I have spent most of my blogging time this week arguing with blog scraping content thieves (who have stolen entire posts from both of my blogs),  and sending DMCA complaints to their web hosts to get my content removed from the splog sites. I have now set my RSS feeds to summary so I can get back to blogging. I apologize for the inconvenience but I can see no other alternative.

Related posts found in this blog:
Copyright basics for bloggers
What is copyright?
Copyright: Fair Use Limitations
What to do about copyright
How to copyright your digital works
Splog Off! Dealing with content theft
Spotting a splog

Copyright basics for bloggers

(1) Copyright basics

The ignorance and misinformation about  copyright and fair use  has escalated as the numbers of content thieves and e-beggars has dramatically increased. Bloggers are expected to be able to sort facts from fiction, so if you are a newcomer becoming familiar with copyright law  is part of the territory.

Republishing a BRIEF excerpt, correctly identifying the author of it, and providing a link back to the original post is the correct protocol.

That protocol insures you are not violating copyright law, and encourages any reader who wants to read the full post to click the link and visit the original post on its author’s site.

Succinctly stated whether or not the author of any original digital work has posted a copyright notice on their site or the work itself is irrelevant. It does not change the fact that they hold the copyright to their works and it cannot be re-published unless or until their permission has been given.

The only time a complete post can be legally re-published is when prior written permission has been received from the copyright holder. In other words, the same rules that apply to the world of print also apply in cyberspace.

copyright

copyright

Copyright Law: 12 Dos and Don’ts
10 Big Myths about copyright explained
What is copyright?
Copyright Basics (from the U.S. Copyright Office and the Library of Congress) PDF
Plagiarism versus copyright infringement

(2) Dealing with content theft

Although the only time a complete post can be legally re-published is when prior written permission has been received from the copyright holder, theft of copyrighted material that is posted splogs that are pimp out for advertising income is common. Splog Off! Dealing with content theft
Digital Millennium Copyright Act (DMCA) (PDF – 330KB)

Suppose content thieves took the whole post and gave you a no-follow link ie. a link that will not be crawled by search engines.  Well, that’s  a detriment to you and to your blog. Why would any reader on the splog site click through to your site using that link to read the whole post when they have just read whole on the splog? Interpret the end result as lost traffic – no hits will come your way from the splog site.

And, how would you feel if the copy of your original post on their blog ends up placed higher in the Google search results than your original does and the splog site get far more hits that the original post does? Be aware that this can happen. Worse still it creates duplicate content which Google can penalize sites for.

(2) Spotting a splog
Splogs, are artificially created weblog sites which the author uses to promote affiliated websites or to increase the search engine rankings of associated sites. The purpose of a splog can be to increase the PageRank or backlink portfolio of affiliate websites, to artificially inflate paid ad impressions from visitors, and/or use the blog as a link outlet to get new sites indexed. Detailed information on spotting a splog.

(3) Detecting whether or not your work has been stolen

SplogSpot is service that keeps track of spam blogs or Splogs. The splogspot spam database can be queried by anyone using the SplogSpot API. This will help blog related services, directories etc keep their sites clean.
Copyscape also provides search facility you can use to look for copies of your page on the web.

(4) How to copyright your digital works
As the blogging phenomenon expands, copyright concerns become quite important. Technology makes it really easy to copy, modify and share information, whether we talk about text, images, audio or video. The problem is that the vast majority of people do not have a clear understanding of the Copyright Law, which might result in illegal and costly mistakes. As a blogger it’s important to take the steps required to protect your digital works and post a notice that you have done so to deter content theft.

Creative Commons licenses provide a flexible range of protections and freedoms for authors, artists, and educators.
MyFreeCopyright.com provides protection for Literary Works, Visual Arts, Performing Arts, and Sound Recordings.
creators.icopyright.com- protection for Literary Works Visual Arts Performing Arts Sound Recordings

More information and links on How to copyright your digital works

Create circled C copyright symbols in HTML with & #0169; (ampersand-no space, pound sign, 0169, semi-colon).

Related post found in this blog:

What is copyright?

add to del.icio.us :: Add to Blinkslist :: add to furl :: Digg it :: add to ma.gnolia :: Stumble It! :: seed the vine :: reddit :: furl :: TailRank

Spotting a splog

Spam blogs, sometimes referred to by the neologism splogs, are artificially created weblog sites which the author uses to promote affiliated websites or to increase the search engine rankings of associated sites. The purpose of a splog can be to increase the PageRank or backlink portfolio of affiliate websites, to artificially inflate paid ad impressions from visitors, and/or use the blog as a link outlet to get new sites indexed.  Spam blogs are usually a type of scraper site, where content is often either inauthentic text or merely stolen from from the RSS feeds of other websites. These blogs usually contain a high number of links to sites associated with the splog creator which are often disreputable or otherwise useless websites.  Source: Wikipedia

  • Steals blog content with no notice to the original authors or accreditation.
  • Fails to provide a means of contacting the site owner (often the contact and about pages are broken links).

In her article How to spot a splog Lorelle says:

“Splogs, spamming blogs, are often little more than link farms, a bunch of text stuffed with links to whatever they are selling. The easiest way to identify a splog is when nothing adds up nor matches. The content doesn’t match the links. The content doesn’t match the blog title or post title. There is a signature or name in the article that doesn’t match with the name of the post author or submitter.”

spyglass
spyglass

Angela Swanlund is a new blogger friend of mine.  She’s been a full time professional freelance writer for 2 years, and part time for over 7. She’s an Author for the Encyclopedia of Arkansas, History and Culture and is currently retained on contract to research the 1946 unsolved “Moonlight Murders” that took place in Texarkana, Arkansas. True crime is her normal genre, and she has covered such notorious individuals as Ronald Gene Simmons and the West Memphis Three.  On occasion she  does freelance work for area newspapers such as the Ozarks Farm and Neighbor, a 3 state regional farming publication. She also owns I also own Rural Family Living, LLC, a small retail sales business.

Angela and her co-author Patti Ann Stafford, the Editor of The Music Rocks!,  have an emerging blog. Angela recently had blog content stolen and she has shared some splog spotting tips that I’d like to pass on to you.

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