If you have being blogging regularly then you will have an archive of articles that are no longer on the front page of your WordPress blog. The WordPress.com Top Posts Widget displays your most popular posts as of the last 48 hours. The Top Rated Widget displays which of your pages, posts, and/or comments have the highest ratings. But the posts you may want to call reader attention to may not be among them. What to do if they aren’t? Continue reading
Category Archives: Building a Better Blog
12 Tips for Improving Search Queries Ranking Position
Google announced, starting today, we’re updating our Top Search Queries feature to make it better match expectations about search engine rankings. “The new definition will take the average of the top ranking of your site for all searchers, as opposed to all URLs listed and average that. In the past, they would take all the positions of your rankings and average them together, now they are taking only the top positions.” — Google Changes Definition Of Average Search Ranking Position. Continue reading
Waiting for Twenty Twelve?
I have been eagerly watching the theme announcements while awaiting the introduction of the new default WordPress Twenty Twelve theme. Twenty Twelve, will be a part of the next major WordPress release, version 3.4. Primary development of 3.4 will likely begin around the 3rd week of January. Continue reading
Search quality highlights: new monthly series on algorithm changes – Inside Search
We’ve been wracking our brains trying to think about how to make search even more transparent. The good news is that we make roughly 500 improvements in a given year, so there’s always more to share. With this blog series, we’ll be highlighting many of the subtler algorithmic and visible feature changes we make. These are changes that aren’t necessarily big enough to warrant entire blog posts on their own.
via Search quality highlights: new monthly series on algorithm changes – Inside Search.
8 Tips for Effective Blogging
It’s true that the best blogs are frequently updated. Publishing fresh content frequently helps a blogger to retain the readers/subscribers they have and to attract new readers/subscribers too.
It’s also true that publishing short “meaty” posts frequently and long posts occasionally is a successful blogging strategy.
According to Technorati’s index, a minority of bloggers are posting daily, or even weekly. When looking at average posts per month and per day by Technorati Authority, bloggers in the Top 100 generate 36 times more content than the average blogger. We also see a higher use of tags as part of their arsenal of strategies to bring audiences to their content, with 92% of the Top 100 bloggers using tags. – State of the Blogosphere 2011: Part 3
Readers today have little time and patience. When it comes to reading long, poorly constructed posts that wander all around the point without making it – forget it!
All writing is focused on clarity. If you can say what you aim to say in a few sentences, do so. If you need more sentences, write them. Regardless of post length, keep in mind these two points.
- The worst blog posts leave readers wondering what the point was.
- The best blog posts inspire readers to engage with the content and act on it.
To blog effectively:
- Create a writing schedule and stick to it.
- Take some time to decide what you want each post to accomplish and who your audience is.
- Focus on clarity and brevity.
- Don’t be afraid to use power words. “You”, “your”, “yours” create a direct connection between you, the blogger and your readers. By using them you can encourage reader feedback.
- Create an effective title that tells readers what to expect, and place a keyword or keyword phrase as close to the start of the title as possible.
- Use your opening to provide general information and context.
- Use a structure that delivers the message in as few words as possible.
- Conclude by summarizing and inviting questions.
Discussion
I’m eager to hear reader feedback on this post and would like to know what tips you have on the subject of becoming a more effective blogger.
Related reading:
Top 5 Informative Writing Tips for Bloggers
Better Blogging: Powerful, Persuasive Writing
What do you look for in a blog?
Better Blogging: Post Length
Related articles
- 2011 State of the Blogosphere Survey (onecoolsitebloggingtips.com)
- 6 Traits of Successful Bloggers (onecoolsitebloggingtips.com)
