What’s new in the updated Bing Webmaster Tools? Lots. Bing’s new user interface design adds new ways for searchers to find information they want more quickly and easily. Here are some of the major features and improvements Bing Webmaster account users will see:
Blog articles, short reports, reviews, tutorials, newsletters, are all examples of informative writing. Informative writing delivers a brief education on a topic by explaining how to do something, describing a process, a timeline or a sequence of events. Powerful informative writing skilfully hits the target by conveying essential facts and data in as few words as possible.
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Blog articles, short reports, reviews, tutorials, newsletters, are all examples of informative writing. Informative writing delivers a brief education on a topic by explaining how to do something, describing a process, a timeline or a sequence of events. Powerful informative writing skilfully hits the target by conveying essential facts and data in as few words as possible.
Every time you write, you’re writing for a particular audience. In writing, voice is the way your writing ‘sounds’ on the page. The tone you take–the words you choose–the pattern of your sentences are your voice. Use an appropriate tone for your reading audience and natural phrases that sound like ‘you’.
Blogging begins with a passion for something that matters. Informative writing communicates what matters through simple, direct language. When you write to inform – spell it out. Use a structure that delivers the most informative writing a reader will intake in a single reading. Use an effective headline that informs readers what they will learn. Place a keyword or keyword phrase as close to the start of the title as possible. Use your opening to provide general information and context.
The more knowledge of and passion for the subject the more you feel compelled to write — avoid wordiness. A structure of five paragraphs each aimed at a separate aspect of the subject linked together in logical chain can be ideal. Each paragraph describes and develops three or four succinctly stated supporting or explanatory points on a sub-topic. Create a clear hierarchy. Position keywords in headings and sub-headings and in the natural flow of the text.
An active voice sentence uses the simple grammatical structure of subject-verb-object. Grammar Girl, a popular blog for improving written-communication skills, presents the case for using active voice over passive voice. Writing in the passive voice can be awkward or vague, while powerful informative writing is clear and concise.
Keep your informative writing lively by using the active voice to engage and hold reader attention. Use short sentences and numbered or bulleted points. When linking to authoritative sources anchor text links with relevant keywords. Use connectives to make your informative writing coherent and flow smoothly. Insert relevant optimized images to hold interest and deliver information. Wrap it up by summarizing, concluding on a personal note, and inviting questions.
Developing powerful informative writing skills will benefit your blog, business, and brand. Provided you do it right, the more you write, the more your writing will resonate with clarity and competence.
Writing for the Web Research on how users read on the Web and how authors should write their Web pages.
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Better Blogging: Powerful, Persuasive Writing
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Better bloggers learn how to become powerful and persuasive writers. Personal power is based on passion, confidence, and competence. All writing is about clarity. Powerful writing resonates with competence, vision, and service. Powerful writing persuades readers to read and respond. Developing power writing skills may take some time, but it will benefit your blog, business, and brand. The more you write, the more powerful and persuasive your writing will become.
With the explosion of social media, business writing has taken on new meaning. In addition to the traditional business memos, reports and marketing, we now have blogging, microblogging and fan pages as new venues for business writing and promotion. – Poor Business Writing Costs Billions
When you are writing to persuade you are aiming to convince people to agree with you and act. Do not assume the reader knows what you are talking about; spell it out. The headline should tell the reader what they’re about to read. Lead with a compelling opening statement. Clearly state what you want readers to do and explain how it will benefit them. Communicate through simple, direct language. Write with passion using the active voice wherever possible as strong nouns and verbs engage readers.
Powerful writing is readable, focused, concrete and well-suited for its audience. Powerful writing is compelling and passionate. Powerful writing develops gracefully. Powerful writing flows.– 8 Qualities of Powerful Writing
Repetition is critical in persuasive writing, since a person can’t agree with you if they don’t truly get what you’re saying. Make your points in several different ways. Ten Timeless Persuasive Writing Techniques But remember that brevity must prevail as these days readers skim read.
The format of your content will determine how successfully it holds the reader’s attention. Be concise and clear. Use short sentences, sub-headings and bulleted points. Insert relevant images. Conclude with a concise statement of the unique idea you have developed to address the issue, followed by a call to action.
Some insipring quotes on powerful writing can be found in this PDF file Powerful Writing In 30 Words Or Less ©Joanna Young 2008. It’s presented in 7 different sections, based on the themes that emerged. Powerful writing… (1) hits the mark (2) moves us (3) comes from the source (4) follows intent (5) changes things (6) lingers (7) inspires us to write. Here are two examples of powerful writing in 30 words or less:
Powerful writing cuts through psychological noise and grips our attention. It becomes like a tuning fork for the reader. It enhances a pure tone that resonates with the reader.
Powerful writing can move the reader forward, almost as if they can’t resist; always moving in that direction you want them to go.
Writing for the Web Research on how users read on the Web and how authors should write their Web pages.
Readers, would you like to express what powerful writing is to you in 30 words or less?
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Static pages are not a requirement for blogs I do recommend having an About page. I always amazed when I visit a blog and don’t find one because it’s natural for visitors to want to know a bit about who you are and why you are blogging.
Creating an About page is a way to introduce yourself and let visitors know what kind of content to expect to read in your blog. A concise blog description on your About page will inform visitors what they can expect to find in the content and when it will be published.
An About page exists:
Your About page could be as simple as a brief description of who you are and what your purpose for the blog is. It’s up to you to decide how much personal information you want to share, and whether or not to post a photo of yourself, but don’t forget to let your personality shine through the text on your About page. It’s the blogger’s ability to promote their content that creates traffic flow, and it’s their community building ability that determines the blog’s success. Write in an engaging style so visitors know you want
Now let’s consider building and promoting your online presence. Does your blog promotion strategy include a strong web presence? It should. Google is known to make up to 400 algorithm changes annually so having some basic knowledge of the major changes will inform a discussion about a site’s presence and ranking on the web.
You can expect to be ‘googled’. When your name (brand, key words and phrases) are is googled, you want links to your blog to that the reader sees in the SERPS (search engine page results). What will searching reveal? Or not reveal?
