A content curator identifies a theme, selects content, chooses how to add value to it and how to display it on a web page for public viewing and interaction.
A freelance writer is a writer who works for an individual or company under contract. You can become either a full-time freelance writer making a living from your writing or a part-time freelancer supplementing other income. There are a wide variety of freelance writing jobs available such as business writing, copywriting, magazine writing, newsletter and brochure writing, press release writing, technical writing, travel writing, writing marketing copy, and writing for the Web. Continue reading
During one of the BlogWorld sessions, Chris Crum sat in on Marcus Sheridan’s presentation, and in it, he discussed some techniques and strategies to keep in mind when creating content. First and foremost, make sure your company has a blog and is using it to create content that addresses concerns and questions customers may have when researching the field your business targets. In his session, Sheridan used his own personal experience to make his point about how successful blogs are important to web businesses.
There are many elements that make a good business plan. It often takes time, patience and many revisions before you get it right. Unfortunately when rushing to get your funding in place and launch your business, your plan can get neglected. Below we have highlighted a few of the very common mistakes made when writing a business plan. Continue reading
Last week, the folks at Social Media Examiner put together some of the best minds in social media to speak at Facebook Social Summit 2011. In no particular order, here are the 41 most useful things I heard from experts
At the Web 2.0 Summit today, Federated Media Publishing and Automattic, parent company of WordPress, announced an agreement to provide advertising rights for U.S. WordPress.com bloggers. Over 24 million sites are hosted on WordPress.com, and users will now be able to opt into a topically targeted advertising program. via Federated Media Offers Ad Rights for WordPress Bloggers.
I disabled my AdBlocker 3 weeks ago so I can witness ads. Here’s an example of what I see on the posts on the front page of a single blog > Ecopressed, Shaking Ads & Other Animated Ads
Will we experience an influx of opportunistic make money bloggers with low and no quality blog content polluting the blogging platform and community? Blogger has long been their home and the following article by another WordPress.com forum Volunteer I link to below contains a link to an excellent reference in that regard. Moreover, there’s indication of interest in this adverts scheme being posted into forum threads by people with usernames like click4us.
So, it looks like “high-end bloggers” based in the US will be the target for this program and, of course, this is an incentive for those same high traffic sites to stay on WordPress.com … Are advertising changes really coming to WordPress.com?
Perhaps we will find we prefer the old Google Adsense ads to these new animated, video and/or shaking ads. Only time will tell and in order to have our blogs shed of them we have to purchase No-Ads upgrades. WordPress.com benefits no matter whether or not we purchase the upgrade to get rid of the ads or we choose to put up with the ads.
WordPress.com has been running advertising on our free hosted blogs since 2006. Many bloggers do not know this because despite the fact they ticked the box required to get a free blog, they did not read the ToS. Many also do not read features page, or advertising entry in the support documents after registering their username and blog(s). Also note that as the ads do not display to us when we are logged in, and as many use browsers with ad blockers when logged out, they may not realize they are there at all. The only way to get rid of all advertising on our free hosted WordPress.com blogs is to purchase an annually renewable No-Ads upgrade.
Read also: WordPress.com Blogs Get More Advertising
Federated Media Publishing Partners with Automattic to Provide Exclusive Representation for WordPress.com Community of Independent Publishers – Federated Media Publishing, Lijit Networks and WordPress.com Trifecta Gives Brands Access to the Largest, Scalable Audience on the Independent Web
links to related forum threads
How to get rid of “poppressed”
strange things poping up
Unacceptable Spamming BY WordPress
The Other “Poppressed Ads” Problem – The Shock of Seeing Actual Ads
Does anyone care to comment?
Related posts found in this blog:
Next to the feet our hands are among the most hard used parts of the body, so it’s not surprising that many bloggers take mobile hands and wrists for granted — until they hurt. Many of us rely heavily on computers to help us perform our work – for some, dedicated computer work is necessary, while others multi-task throughout the day. Taking preventative measures against developing problems with your wrists and hands due to computer use makes a lot of sense and takes little time or effort. Continue reading
It won’t surprise any long time WordPress.com bloggers to see what’s not allowed on the WordPress.com platform is likewise not allowed on Blogger, but I thought new WordPress.com bloggers would benefit from gaining some insight into Terms of Service Violations. Continue reading
Google Unveils Wallet And Offers: An Open Platform For Mobile Payments. Google Wallet will work with Mastercard Paypass. This means right now 300,000 merchants around the world and 120,000 in the U.S. are technically ready (though it’s not rolling out everywhere yet). It will initially work with “Gcard” a Google pre-paid card set up by Mastercard. The initial trials will be in San Francisco and New York and will expand nationally in the coming months.
Shortly after Google announced its new mobile wallet for Android phones today, Paypal [and parent eBay] filed a lawsuit against Google and two former PayPal executives who now are in charge of mobile payments at Google (Osama Bedier and Stephanie Tilenius). The complaint alleges “misappropriation of trade secrets, and “breach of fiduciary duty.”
Spending time in courtrooms is generally not our thing. We prefer to compete and innovate, serving our customers by offering the best way to pay and be paid. That’s how you really win. But sometimes the behaviors of people and competitors make legal action the only meaningful way for a company to protect one of its most valuable assets – its trade secrets. … You can read the entire lawsuit via PayPal files lawsuit to protect trade secrets: A reason worth fighting for
- Google’s Bedier: Google Wallet Is the Only Way to Exponentially Grow NFC (gigaom.com)
- Google announces mobile payment system: Google Wallet (business.financialpost.com)
The experts advise us to have a custom promotional strategy for every blog and to be prepared to pay for promotion. If you have a business blog or professional blog then you may not hesitate to invest some money to make more. But if you are a hobby blogger you may not be so inclined.
I’m a blogcatalog member and have two blogs registered in the Directory there. However, I have not registered for this program for two reasons. I’m a hobby blogger and as I’m not in the income group that can afford to pay to have my blog promoted but maybe you are. If so, then the deadline for signing up for blogcatalog’s promotional program is just a couple of hours away. If you want to register then don’t waste any time signing up. As blogger initiated advertising is not allowed on blogs hosted by WordPress.com I have not linked to the site, but it can be easily found online.
By Guest Author, Cynthia of Wine, Woman and Travel
Like most of you reading this, I have been a huge fan of One Cool Site from the day I found it, it has been an essential resource for taking my blogging to a more professional level. But oddly, I didn’t find this article about dream blogging jobs until just recently, six months after the dream had come true. It made me think my story and strategies might be worth sharing, as it’s a bit of a modern virtual job hunt fairy tale come true.
A change in career
After some years learning about wine, in Sept 2008 I worked my first harvest, cutting grapes in Vosne Romanée, Burgundy. I had been sick to death of the financial industry after 25 years, and that experience was the tipping point; I quit the City and decided to pursue a career in the wine trade. I couldn’t have named the job I was after, but knew I wanted to be in a wine growing region, and do any kind of work that would allow me to learn more, in both vineyards and wineries. I had professional qualifications but no experience in the wine trade, except a week working the harvest and ten days behind the scenes sorting the bottles for a major wine competition.
Beginning to blog
My blog began on a bit of a fluke. Though I had been writing nearly all my life, blogging never occurred to me till a friend wrote to wish me well in the harvest and her message included the fateful words “do send us the link to your blog.” Blog? I scrambled, discovered the website package I’d bought for another purpose included a blog function, figured it out and wrote a few trial entries before I left for France. Every night after a full day’s harvest work, I wrote about what we had done, and how we’d done it, but had no internet connectivity in France, so posted the whole lot when I got home to England. I didn’t write again till the following spring, when I returned to Burgundy to job hunt. Things didn’t quite work out as planned, but I kept those disappointments and frustrations mostly out of the public eye, and instead focussed on writing about the vineyards of Burgundy and travels through France and Portugal throughout the summer and autumn of 2009.
I worked the harvest again in 2009 in Vosne Romanée, and luckily had connectivity so I could post nightly, in real time. Someone, somewhere, googled for harvest reports, found my blog, and posted the link on the chat forum of a very influential wine critic. The link was picked up on three more major wine sites. I was astounded by the hits, thousands of them, and in the back of my mind I thought, there must be some way to leverage this in my job hunt.
I returned from harvest to pack up my house and in the end, I took a flying leap and moved not to France, but to Portugal, to settle in Vila Nova de Gaia and try to find a job in the wine trade here – I love Port, the table wines of the Douro region are brilliant, and Portugal generally is up and coming in the global wine scene. My first priority when I arrived in November 2009 was to start learning Portuguese, and it took time to deal with the sheer logistics of settling into a new country. By February 2010 I felt sufficiently to grips with the basics of life and language in my new country, it was time to focus on the job hunt.
My plan was the classic strategy of research my target trade, figure out what the jobs are and where my skills could possibly fit, and then send out CVs accordingly.
But this being the 21st century, I added a bit of internet activity: I updated an old LinkedIn profile and joined Facebook. These turned out to be critical. Through LinkedIn and one of the groups there, I came across a “webinar” (loathsome word!) about using social media in your job search. The presenter was Neal Schaffer, a consultant who specialises in social networking strategies for businesses.
What struck me was the recommendation to “get them to find you” and sell yourself as a product and brand. In effect, put yourself and all your desirable and hire-able qualities out there on the internet, and get yourself found, just like a company, when someone googles for… fill in the blank with whatever you’re about. He made the point that “outbound marketing” – sending out stuff – doesn’t work well anymore. Think about it: anything in your inbox for which you don’t recognise the sender, you suspect is spam, and probably delete without opening. Instead, he recommends “inbound marketing” – get people to find you via social media, whether it’s a blog, a website, Twitter, your Facebook page or YouTube videos, and then leverage search engine optimisation to get those things found effectively.
BUT: key point: only if you are offering valuable or interesting information and insights might readers get interested in YOU. Posting your CV and begging “please hire me” is not the strategy – it’s about demonstrating the knowledge and skills you can offer, so that someone might think, “I could use some of that.”
Neal also pointed out that of all things, blogs will help you get found on the internet. He said he googled a major corporation by name, and the first half dozen links were to blogs which had mentioned the corporation in the past few days, whereas their own corporate site, being all static content not lately updated, was pretty far down the list on the search returns. Neal went on to describe how to leverage other social media, likening Twitter to a cocktail party, Facebook to the white pages (everyone’s there) and LinkedIn to the Chamber of Commerce (a bit stuffy, but all the bigwigs are there). YouTube, he said, had the second largest search engine after Google; thought provoking if your skills lend themselves to promotion by video.
So, I decided to throw myself into my blog, as a way of demonstrating all the passion and wine knowledge that couldn’t be showcased in my CV. I felt what I had written so far did that to some degree, but now it was time to get professional and deliberate. There was a major wine show in March and I wrote at length about my tastings there – making it clear I was not pretending to be a professional critic, only sharing my findings rather as a friend might say to you, “OMG I had this wine last night, it’s so good, you must try it…” I also arranged to visit a couple winemakers, and wrote at length about those visits in March and April. I hoped my writing would demonstrate a solid knowledge of both winemaking and viticulture, but also my eagerness to learn and share my knowledge about something I find fascinating. Put another way, I had a really good cake, and was now icing it and inviting my reading public to lick the spoon.
It worked, and my dream job knocked on my virtual door: I received an email through my Facebook account from one of the members of a major Port wine making family, who said he’d found my blog, loved my writing about the Douro, and his father wanted to talk to me – and I was stunned and delirious to realise I’d just been given the mobile phone number for one of the most important people in the Port trade.
The firm had begun a blog for one of their premier brands, which had had a very strong start during harvest 2009, but had languished a bit since then due to a lack of dedicated focus. They were trying to decide what to do about it, when they found my blog. The combination of the quality of my writing, my clear knowledge, interest and will to learn about wine, and the fact I was on their doorstep here in Portugal, made them think, well, maybe hiring someone free lance to write for us could be a solution. There was no defined job, no want ad, this is not a role I would ever have found via the classic job hunt methods. It was them finding my blog that suggested a possible solution to their nagging concern about what to do with their own blog, and prompted the contact.
When I first met with the joint managing director of the firm, he said, “We know this blog could be huge, but we quite don’t know how to make it huge … Do you know? Do you have ideas?” It took a few months, and I met at least three times with the marketing manager and produced plans for content, readership growth and fitting the blog into the overall marketing strategy.
During that time, I decided to move my own blog onto WordPress. I had been looking for a more robust platform, and I knew I had to learn the technical ropes thoroughly before I could start the professional job, if it were offered me, and decided to work the learning curve on my own site, not theirs! TimeThief helped me in the WordPress forums, which led me to One Cool Site Blogging Tips. I cannot tell you how many days I spent here last May, June and July reading all I could, and learning both the technicalities and larger possibilities of blogging.
The fact I was able to demonstrate technical knowledge and formulate plans for promotion and marketing through social network tools made all the difference, I think, and we came to agreement. I re-launched their blog in July 2010 and by October we had increased and stabilised readership at a level 4 times higher than it was before the re-launch.
So, I am writing (which I love) about something I love (Port wine), and my time is divided between the spectacularly beautiful vineyards of the Douro, as well as the wineries, tasting rooms, lodge and my own humble home-desk, here in Vila Nova de Gaia. Dream job.
Futher reading and photo credit: Are You Ready For Your Dream Job?
- 10 ways to use social media in your job hunt (management.fortune.cnn.com)