Though no Google PageRank update was expected until 2014 as the toolbar was broken, on December 6th there was an unexpected update. Relevancy and reliability are the two important elements of search engine page results and my blogs both retained their page ranks? How did your blog(s) do?
Hopefully, the links to your site are natural links and you haven’t been sucked into the vortex of bad linking patterns. That’s because any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. Google has been clear that certain types of links ought to be avoided and they are:
2. Article Directory links;
3. Link exchanges AKA reciprocal linking schemes;
4. Low-quality press releases;
5. Low-quality directory links;
6. Link pyramids, Link wheels, and any and all other artificial link building schemes, including Blog Carnivals and Blog Hops;
Words of warning
- Search engines do not give much importance to unrelated (two-way) or reciprocal links;
- Search engines will assume that unrelated reciprocal links are solicited links, and in some cases, they may even penalize your site.
Our website is not improving in Google PageRank despite having regular updates and foolproof content authorized by proven editors. What could be the reason for this? Kindly help in sussing out the issue. (Dileep, India)
PageRank doesn’t look at the quality of text on your site, it’s looking at the number of links and the quality of those links and how they point to your website.” – Matt Cutts, head of Google’s Webspam team.
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SEO Basics for on Page Optimization
Link Building Strategy: Locating Similar Sites
Backlinks from blog directories: What is their actual value?
WordPress: How to maintain and track links