The latest release of Google’s Penguin Update, an updated algorithm is live. This new release of Penguin is estimated to impact roughly 2.3% of English queries conducted through Google’s search engine. This is the fourth update of the Penguin algorithm which targets black hat web spam and is far more powerful than earlier Penguin updates.
Penguin 1 on April 24, 2012
Penguin 2 on May 24, 2012
Penguin 3 on October 5, 2012
What should we expect in the next few months in terms of SEO for Google?
Matt Cutts addressed this on May 13, 2013
Matt Cutts, of Google says the Penguin Update is the next step in spam-fighting technology and he announced webmasters and SEOs should expect a major change to search results.
- Automatically generated content
- Participating in link schemes
- Sneaky redirects
- Hidden text or links
- Doorway pages
- Scraped contentParticipating in affiliate programs without adding sufficient value
- Loading pages with irrelevant keywords
- Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
- Abusing rich snippets markup
- Sending automated queries to Google
Cutts added: If there are spam sites that you’d like to report after Penguin, we made a special spam report form at Penguin spam report. Tell us about spam sites you see and we’ll check it out.
What The Hell Did Penguin Do? Was I hit by the Google Penguin Update?
A few of things we did see were 1) a definitive boost for perceived authority domains, 2) some kind of adjustment to the freshness algorithm and 3) a drop in authority for sites that had used the disavow tool extensively. None of this has been confirmed, but here are a few examples of the kind of thing we have been seeing: What The Hell Did Penguin Do? Was I hit by the Google Penguin Update?.
It doesn’t appear my rankings on either blog were impacted at all. Were yours?