You probably know that targeted readers use search engines to do keyword searches to locate information of topical interest to them. But did you know that successful blogs draw between 30 – 60 % of their incoming targeted readers from search engine referrals?
Aha! Now that I have your attention allow me to quickly share some blog post tagging tips that will increase targeted traffic to your blog posts.
WhY USE Categories aNd Tags?
Search engines like Google send targeted traffic to your blog based on results of keyword searches of your indexed content.
These days search engines pay more attention to your keywords in your content than they do to your keywords in Tags/Categories. — Revisiting Keywords and Tags
The WordPress.com search engine indexes post, pages, and comments content (body text). Unless entered as text in those contents, blog name, post titles, and post/comment author names are not indexed.
Quick Tips for Selecting Categories and Tags
1. Categories and Tags are one or two (sometimes three) words keywords (i.e. terms potential readers would be likely to use if they searched your site).
If you wanted to find your blog post then which terms would you search for? Use those terms as your categories and tags.
2. Think in terms of from “broad” to “narrow”. Categories are keywords that define broad topic headings.Tags are keywords are more specific terms indicating what a post is about.
3. Categories and Tags are treated the same way by search engines so avoid duplication. Do not use the same terms for both Categories and Tags.
(a) Assigning the same term twice to the same post makes one appear to be a spamdexer AKA tag spammer trying to game search engine results.
(b) Category and tag duplication has a negative effect when it comes to blog organization and you can end up with an awful mess you need to edit in the future. Worse still, editing categories and tags amounts to deletions and deletions mean broken links in search engine search results.
(c) Remember that readers ought to be able to click one link for a single term (Category or Tag) and find all relevant articles in your blog quickly and easily. Assigning the same terms as both Categories and Tags results in duplicated search results that will be frustrating for readers who are searching your blog.
4. Know that “less is more”. The aim is to use the least number of relevant keywords as possible to accurately describe the contents of any post.
Which three keywords describe your post’s topic, content and message?