You probably know that targeted readers use search engines to do keyword searches to locate information of topical interest to them. But did you know that successful blogs draw between 30 – 60 % of their incoming targeted readers from search engine referrals?
Aha! Now that I have your attention allow me to quickly share some blog post tagging tips that will increase targeted traffic to your blog posts.
Here’s Google’s Matt Cutts, of Google on tags:
Why Use Categories and Tags?
Categories and Tags are used for on-site convenience of readers. They can quickly locate locate all posts assigned the same Category or Tag by clicking a single Category or Tag link.
Neither Categories nor Tags are required for SEO purposes. Search engines like Google send targeted traffic to your blog based on results of keyword searches of your indexed content.
Avoid key word stuffing when creating content. “Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Proper keyword use in blogging or any online writing means the terms are found in the natural flow of language. They are not superimposed or “stuffed” into text.
These days search engines pay more attention to your keywords in your content than they do to your keywords in Tags/Categories. — Revisiting Keywords and Tags
The WordPress.com search engine indexes post, pages, and comments content (body text). Unless entered as text in those contents, blog name, post titles, and post/comment author names are not indexed.
All reasons for non-appearance of posts on Topics pages can be found here Topics – Missing Posts. ( If you assign a combined total that exceeds 15 Categories/Tags to your posts they will not be displayed there.)
Quick Tips for Selecting Categories and Tags
1. Categories and Tags are one or two (sometimes three) words keywords (i.e. terms potential readers would be likely to use if they searched your site).
If you wanted to find your blog post then which terms would you search for? Use those terms as your categories and tags.
2. Think in terms of from “broad” to “narrow”. Categories are keywords that define broad topic headings.Tags are keywords are more specific terms indicating what a post is about.
3. Categories and Tags are treated the same way by search engines so avoid duplication. Do not use the same the same keyword or keyword phrase as both Categories and Tags. Do not use keywords already found in the post title and the text as Categories and Tags.
(a) Assigning the same keywords or keyword phrases to the same post makes one appear to be a spamdexer AKA tag spammer trying to game search engine results.
(b) Category and tag duplication has a negative effect when it comes to blog organization and you can end up with an awful mess you need to edit in the future. Worse still, editing categories and tags amounts to deletions and deletions mean broken links in search engine search results.
(c) Remember that readers ought to be able to click one link for a single term (Category or Tag) and find all relevant articles in your blog quickly and easily. Assigning the same terms as both Categories and Tags results in duplicated search results that will be frustrating for readers who are searching your blog.
4. Know that “less is more”. The aim is to use the least combined number of relevant keywords or phrases as possible to accurately describe the contents of any post.
5. Ask yourself: Which three keywords describe your post’s topic, content and message?