The growth of mobile use shows no signs of slowing. A new report suggests by the end of 2013, there will be more mobile devices on Earth than people.
Mobile data traffic worldwide will increase 13 times by 2017. That’s from the latest Cisco VNI Mobile Data Forecast Update, 2012-2017 released in early February.
By 2017, there will be more than 10 billion mobile-ready devices and M2M connections, up from 7 billion total mobile-ready devices and M2M connections in 2012. (For a quick recap, check out Thomas Barnett’s blog post and infographic.) via Catching the Wave: SPs and Mobile Growth.
- Bottom-line: Mobile devices and connections are growing 3.5 times faster than the people that use them.
- Bottom-line: Smartphones are replacing laptops as the top device in terms of mobile data traffic generation.
If you are using Quantcast to measure your blog too, you can now view mobile traffic to your web properties in Quantcast. This mobile web traffic appears in your audience profile alongside other audience insights. Take a look at the changes I see in my Quancast stats. The first image is from November 16, 2012.
The second image was taken this morning.
Consider these mind boggling facts:
- there are more people who own mobiles than those who own toothbrushes;
- millions have mobile devices but no electricity;
- by 2015 a majority in the Middle East and Southeast Asia will live “off-grid, on-net”;
- and, by the end of this year there will be more mobiles on the planet than there are people.
Postcards from Cisco Visual Networking Index Mobile Forecast
Have you been tracking the growth of mobile use by readers of your blog?
Have you made any changes to your blog to accommodate mobile users?
UPDATE: If you are a WordPress mobile blogger be sure to read Blogging on the Go: Mobile App Basics
- Mobile Presentation (slideshare.net)
- Cisco: Mobile Internet data traffic to grow 13-fold by 2017 (zdnet.com)