Mobile Growth and Blogging

mobile worldThe growth of mobile use shows no signs of slowing. A new report suggests by the end of 2013, there will be more mobile devices on Earth than people.

Mobile data traffic worldwide will increase 13 times by 2017. That’s from the latest Cisco VNI Mobile Data Forecast Update, 2012-2017 released in early February. 

By 2017, there will be more than 10 billion mobile-ready devices and M2M connections, up from 7 billion total mobile-ready devices and M2M connections in 2012. (For a quick recap, check out Thomas Barnett’s blog post and infographic.) via Catching the Wave: SPs and Mobile Growth.

  • Bottom-line: Mobile devices and connections are growing 3.5 times faster than the people that use them.
  • Bottom-line: Smartphones are replacing laptops as the top device in terms of mobile data traffic generation.

If you are using Quantcast to measure your blog too, you can now view mobile traffic to your web properties in Quantcast.   This mobile web traffic appears in your audience profile alongside other audience insights. Take a look at the changes I see in my Quancast stats. The first image is from November 16, 2012.

mobile stats
The second image was taken this morning.

mobile stats March

Consider these mind boggling facts:

  • there are more people who own mobiles than those who own toothbrushes;
  • millions have mobile devices but no electricity;
  • by 2015 a majority in the Middle East and Southeast Asia will live “off-grid, on-net”;
  • and, by the end of  this year there will be more mobiles on the planet than there are people.

Postcards from Cisco Visual Networking Index Mobile Forecast

Have you been tracking the growth of mobile use by readers of your blog?

Have you made any changes to your blog to accommodate mobile users?

UPDATE:  If you are a WordPress mobile blogger be sure to read Blogging on the Go: Mobile App Basics

Related posts:

Mobile Friendly Theme or Responsive Width Theme?
Which Smartphone will Dominate in 2013?
Smartphones, Tablets and LapTops for College
Is Your Blog Mobile Compatible?
Migration to Mobile Blogging

23 thoughts on “Mobile Growth and Blogging

  1. Pingback: WordPress.com Theme Choice: Twenty Eleven | one cool site

  2. My first thought question was, “Do mobile users pay attention to blogs?” which you answered quite nicely with your stats, I have adopted the position in recent recommendations to friends that all new blogs should be set up on responsive themes.

  3. I’m not into the mobile thing myself. Not yet, anyway. I know I’m old and increasingly out of touch. But I’ll need a confirmed high percentage of my readers using mobile apps before I consider changing to a responsive theme. Right now I’m very content with The Morning After.

    • I’m not a mobile blogger and have never owned a cell phone let alone a smartphone. That day may come though it’s not likely to be any time soon. I don’t want to limit my blogs to only desktop and laptop users re: ease of use and readability. My focus is on making my blogs available to as many readers as possible. There’s not doubt about it in only a couple of years from now the majority online will be tablet and smart phone users so I will be changing blog themes to reflect that.

  4. The WordPress Droid app really needs an update. I use it a lot, and it’s funky. Also, they could put one out that’s just a reader (and should). I assume most of the templates in here work alright on mobile devices, but I haven’t tried them. My own site was okay – at least on a tablet. I should probably try it in the phone’s browser.

        • Yes mobile technology most certainly does affect how we read and process information. I think the shift will be huge.

          In The Shallows: What the Internet Is Doing to Our Brains, author Nicholas Carr argues that modern neuroscience, which has revealed the “plasticity” of the human brain, shows that our habitual practices can actually change our neuronal structures. Book here > http://www.amazon.com/Shallows-What-Internet-Doing-Brains/dp/0393339750

          “Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.”

          The brains of illiterate people, for example, are structurally different from those of people who can read. So if the technology of printing – and its concomitant requirement to learn to read – could shape human brains, then surely it’s logical to assume that our shift to internet technology and mobile use will do something similar. Read more > http://www.guardian.co.uk/technology/2010/aug/15/internet-brain-neuroscience-debate

  5. No real surprise I guess.
    I think we have more mobile phones in my house than people (6 of us, Partner, 4 kids)
    Good stats also.
    Good blog. And a sign of the times.
    Technology, we be lost without it.

    Shaun

    • Hi Shaun,
      I suspect many people have more than one mobile in their household. My husband has an iPad. I don’t have a mobile or a tablet and I don’t feel inclined to get one – yet.

      • Hi,,Yeah some are techno freaks, I am one..lol
        I have 2 pc’s, a Laptop a Sumsung 10 inch pad and an HTC Phone. And with all these devices I am NEVER offline or unable to speak to. My father is 67. he things it is “Sad” lol
        I tell him “Get with the future” then he hits me, lol (Joking)

        I just love technology and I have my toaster networked to my Laptop then to the kitchen sing, lol. Everything is connected to everything. You could watch a movie from my main PC through the Washing Machine lol

        and lol @ yet
        you know you will, we all do.

        Thanks for dropping in
        Shaun

        • You don’t want to enter a wager on that with me. I don’t live in the urban jungle where the consumer driven society is full of nomophobiacs. ;) http://onecoolsitebloggingtips.com/2012/11/05/nomophobia-disconnect-and-detox/ I live in a semi-remote location and practice voluntary simplicity. That means I lead very minimal and frugal life, for example, I draw water from my own well and split waste wood for heat and cannot recall the last time I bought anything new aside from food.

          • Your existence is brilliant. My dad does the exact same in the North of Scotland, he even grows his own food, they are self reliant and relay on nobody, even have a windmill and a solar panel.

            One day, I promised myself, I want this. Seclusion I have now, I am in the middle of nowhere, but close to Edinburgh City Centre and it is like any major city, but I am out the way, and I love the seclusion. One day maybe I can be like you. I hope so.

            Thanks for the reply
            Loved it
            Shaun x

          • Hi Shaun
            I recognize that not everyone is like us. In fact I acknowledge that most are not. Different stroke for different folks. :)

          • Famous old saying. And I couldn’t agree more.
            We must allow us all to be who we are. If we were all same it would be Orwellian and rubbish.

            Well put x

            Shaun

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