Successful bloggers are aware of what not to do when creating and publishing posts but if you are new to blogging you may not be in the know. Here are some basic do’s and don’ts.
Do update your site regularly. Don’t expect a growing readership unless you provide new fresh content frequently.
Your blog posts should be directed to a specific audience and interesting enough to encourage them to return to read more. Publishing both short “meaty” posts frequently and long posts occasionally is a successful blogging strategy. What’s critical is that your readers know how frequently you publish and when to expect your next post to be ready to read. 8 Tips for Effective Blogging
Do research your subject matter. Don’t rely on out-dated references.
Readers expect your blog posts to contain up to date and relevant information. If you disappoint them they may not return to your blog. Better blog posts are built on a foundation of comprehensive research. Be sure to use multiple search engines to locate the most current topical content. Then be selective. Limit the sources you refer to and quote from to only the most relevant to your topic.
Do create your own original content. Don’t plagiarize.
Citing sources in your post and including quotes is important but it’s critical that you express yourself in your own words. Include two or three of the most relevant quotes from your primary sources being sure to properly attribute authorship.
Writer’s voice is the literary term used to describe the individual writing style of an author.
A strong, well-defined voice is the bridge between you and your audience: It helps your readers understand who you are, and it helps you engage them and keep them coming back for more. – Unerstanding voice and Tone in Writing
Let your individuality be shown in your content. Write with confidence and conviction about what you know best and let your audience know what you think. After all, they came to read your blog so be sure that you don’t leave “you” out of it. — 6 Traits of Successful Bloggers
Do use spell checkers and grammar checkers. Don’t allow errors to have a negative impact your reputation.
Compelling error-free content is what people expect when they visit a blog and once they have visited they expect to return and read more regularly. That’s why successful bloggers improve their language use and writing skills. – Writers Resources for Bloggers
Spelling and grammar count. Misspelled words and improper grammar are jarring and off-putting. Most readers will not return to blogs where glaring spelling and grammar errors are evidenced. Recognize the limitations of machines and wherever possible request feedback on your drafts from knowledgeable colleagues. See 5 free Grammar Checkers for Bloggers and Writers for brief descriptions of free grammar checkers you can use online to detect and correct errors, before publishing.
Do create an explanatory title for each article. Don’t make your readers guess what’s in your posts.
Next to content writing effective keyword rich titles that peak interest and draw traffic to your posts are the single most important on-page SEO element. Create an effective title that tells readers exactly what to expect. Place a keyword or keyword phrase as close to the start of the title as possible.
Do focus on clarity and brevity. Don’t expect readers not to lose interest if you are too wordy.
Successful bloggers are powerful and persuasive writers, who have mastered the art of creating engaging posts. Say what you have to say in as few words as possible, leaving no room for ambiguity. Use short paragraphs and both ordered lists and bullet pointed lists. Conclude with a quick summary, call to action and/or an invitation to ask questions.
Do format your articles with readbility in mind. Don’t present readers with large blocks of unbroken text.
Nothing decreses readbility as much as being faced with a large uninterrupted block of text. No white space means no rest for the eyes and no time for the mind to consider your content. Short paragraphs with blank lines between them, ordered lists, bullet pointed lists, quotations, bold lettering and italics, images and illustrations can be used to improve readability.
Search terms ie. keywords people type into search engines can result in traffic to your images as well as to your articles. That’s why inserting and optimizing images for Google search is important.
10 Guidelines for Writing Engaging Posts
6 Ways to Make Google Your Blog’s Best Friend
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Your Personality and Writer’s Voice