It’s no surprise that Facebook, which is arguably among the largest data mines based on voluntary content submission there is online has announced a BETA social search feature ie Graph Search as it’s making a lot of noise. Facebook members can search for other users and filter the results based on interests, education, age, location and much more. If you make it into the BETA program you may be surprised or even shocked at what you find when you use Facebook Graph Search.
Facebook already has a business resource site. Now Graph Search is available now in a very limited beta program for English (US) audiences. Log in to Facebook and sign up for using Graph Search.
As Facebook rolls out its search engine, Graph Search, and pushes its users to perform more queries on the social network, it’s worth bearing in mind that those queries are not only logged, but stored in an easily-accessible way…. To review your search history, go to your Facebook profile, navigate to the “Activity Log” button on the right-hand side of the page, click the “Search” tab in the column on the left-hand side of the page and gasp in horror.
You’ll want to take a closer look at your profile. Tweaking your Activity Log just became a necessary and tedious new part of being a Facebook user.
The introduction of social search on Facebook, the world’s most popular site (see our graph depicting the number of active users), promises to put a big dent in Google’s position as the king of online search tools. It may even depose YouTube’s ranking as the second-most used search tool on the web.
You know how paid links is a problem for Google optimization? It will be interesting to see how “like buying” fits into the Facebook picture as it pertains to ranking in Graph Search.
… Facebook will also make suggestions in the search bar, and will display Bing results (and ads) for web searches. Pages and apps will continue to be able to use sponsored results. These will continue to appear whether or not the user has Graph Search yet.
I’m curious. I would like to know how many of my readers are in the Facebook Graph Search BETA program. Come on now … fess up.