About Zeitgeist – Each year Google gathers a list of the top search queries from their users in the US and 50 countries worldwide. The list is called, “Zeitgeist,” which comes from German meaning, “The spirit of the times.” The annual Zeitgeist report reveals what captured the world’s attention in the past year—our passions, interests and defining moments as seen through search.
What did the world search for in 2012?
2012 was a year of big moments, from global games to historical elections and everything in between. With this site, we’ve analyzed over one trillion queries to showcase what the world searched for.
1.2 trillion searches.
Watch the Year In Review
- Google Trends – For a broad look at search query data, enter up to five search terms to see relative popularity over time. You can use Trends to compare terms in any language from any country—the interface is currently available in U.S. English, Chinese and Japanese.
- Trends for Websites – Google Trends for website traffic data. Type in a website address to see visitors by region and related sites visited. Currently available in U.S. English only.
- Insights for Search – A closer look at search query data for power users. Create your own lists of “most popular” and “fastest rising” queries for different geographic regions over time and by topic. Insights for Search is available in 40 languages.
- Hot Trends (India, Japan, Singapore and U.S. only) – The top 40 fastest-rising search queries right now, updated continuously throughout the day.
Find Your Trends
There are a couple Google products that you can use to see your own search trends.
If you’ve chosen to enable “Web History” in your Google Account, you can get an interesting glimpse at your own web activity, such as top queries and peak activity over time. To try it out, go to your accounts page, on the landing screen, select “go to web history”. From here you can explore your web, image, and even your shopping search history . This might not account for all of your web activity, but it can be a fun look back at your query and browsing history over time.
If you use Google Reader to read blogs and RSS feeds, you can view your reading trends by going to the “Trends” tab under “All items” in the lefthand menu.
Related post: Google Search Zeitgeist 2011