Keyword Power in the Blogging World

keyYou blog to reach an audience, who find your content by using search engines. That’s why it’s critical that you ensure major search engines are clear on what your posts and blog are about. Learning some basic search engine optimization (SEO) begins with understanding keywords and how and where to use them. 

Keywords and keyword phrases are index terms, terms used as a keyword to retrieve documents in an information system such as a catalog or a search engine.

Keywords and keyword phrases naturally occur in any speech or writing and in every language.

Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Proper keyword use in blogging or any online writing means the terms are found in the natural flow of language. They are not  superimposed or “stuffed” into text.

Categories are equivalent to the Table of Contents and Chapter headings of a book and naturally contain keywords. Tags are equivalent to the terms we find in the index in the back of any book and likewise contain keywords.

Theoretically assigning relevant Tags/Categories to posts helps potential readers locate relevant content in search results, and increases the odds your content will be found by new readers. But these days search engines pay more attention to your keywords in your content than they do to your keywords in Tags/Categories.

When writing your blog post simply write as you normally would and keywords and keyword phrases will naturally occur in the body of your blog post text. Once you have completed a first draft read what you have written and consider which words and phrases you “the reader” would have typed into a search engine to find the piece you have just written.Those are the keywords and keyword phrases that point to your post.

Once you recognize what the keywords in your post are you can edit your draft. Find the places like titles and subtitles and anchor text for authoritative outgoing links, that you can make more accessible to readers by inserting different keywords or using fewer or more keywords.  Get the most out of image search by optimizing your images and for more keyword use tips be sure to read Basic SEO elements for bloggers.

Should I incorporate synonyms for important terms into my site?

For keyword tools searches go to Google or Bing or any search engine and type in “keyword tools”.

Related posts:
Top 5 Site Title Tag Tips
Targeted Blog Post Titles Draw Traffic

This is a very simple post on “header” keyword selection and use. If you are interested in becoming more technical and undertaking “long tail” keyword phrase research you can do use search engines to locate SEO experts. Example: How To Do Keyword Research – The Beginners Guide to SEO.

34 thoughts on “Keyword Power in the Blogging World

  1. Pingback: How to Become a Better Blogger 4: Essentials | one cool site

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  4. This is one of the biggest move for Blogspot Platform.
    Now Blogspot user can optimize their post and gain more traffic but they have to learn how to use proper Keyword.

  5. Pingback: 10 Guidelines for Writing Engaging Posts | one cool site

  6. I found this post much clearer than some – for those of us (me) that for a long time didn’t know what SEO stood for – and consequently, helpful. Thank you.

    • Hi Lynne,
      Thank you so much for the positive feedback. I don’t claim to be an SEO expert and analysis of statistical data hurts my head. I do the basics and I’m contented with that.

  7. Thank you for this post. I’ve never really understood tagging or keywords or categories but I like the way you’ve explained it, and I’m going to keep it in mind. With humor, I’m never really sure how to tag things, because a lot of times I might mention something, but the post is nothing about that which is mentioned. Sometimes I feel like my tags are pretty misleading! :D

    • Hi Linda,
      It’s good to know you think this post is helpful. One one hand, there are many bloggers who don’t seem to have a grasp of keyword use and tagging. On the other there are many more who are keyword stuffing in an attempt to game the system. The most common mistake nee bloggers make is over-tagging. They assume the more categories/tags they use the better and assign far too many tags and irrelevant tags. In fact effective category/tag assignment is based on relevance and the less is more principle.

      • It is a little counter-intuitive. But in keeping with the less is more principle, I think it’s time for me to go through my blog and redo my categories and tags with the word, “relevance” in mind. Thanks! :D

  8. Hi, I am new to WP, I have several questions that if you could please me help me, I want to add instagram into my WP but I dont have a plugin. I purchased my own domain name, is that possible or wordpress.com cant have plugins? I am wanting to send this into private message but It seems like theres now way how to direct message you. Sorry if I posted it here. Im a newbie blogger. Thank you.

    • The reason I removed my email address and contact form and closed all chat down was because I already volunteer to answer support forum questions for hours almost every day of the week. I cannot keep up with the demand for support and work and blog too. Please post your questions to the support forums at this link http://en.forums.wordpress.com.

    • Hi there,
      I received your test comment. It’s not linked to a primary blog. Here’s how to link your username to your blog in your blog Dashboard -> Users -> Personal Settings -> then scroll down to Account Details. Then scroll down to where it says ‘Primary Blog‘ select the URL for your primary wordpress.com blog and then save changes.

      Now every time you sign into the forum we can all click on your username and your blog will be linked to it. And every time you leave a comment on a blog your username can be likewise clicked and your blog can be instantly located.

      Note: This chnage is not retroactive. The comments you left previously on blogs will not be linked to your username.

  9. Excuse me, a little off topic – nice to have found your blog timethief, with nice tips.
    I am not really a new blogger, but it is as if I am, because it is the first time i am trying to do it a bit better.
    But for the time being i am stuck with only one problem; I really don’t find one template for the blog I really wanted to get the most on with… grrrrr

  10. I don’t think I’m using key words very successfully. However, I do get a good chuckle out of the web searches that bring people to my page. Craziness like, “lose weight immediately” and “sad girl crying”. I’m pretty sure I’ve never blogged about either. haha Clearly I need to do more homework on key words.

    • Hi there,
      I know what you mean about getting traffic from strange web searches. I hope my article makes it clear that keywords occur naturally and we can improve and enhance but we need not obsess about them.

  11. Hi TT,

    There’s no doubt that having the “right” keywords can dramatically increase traffic to a post. In my experience, I’ve accidentally used a few that have generated lots of search engine referrals. Unfortunately, those referrals are for: Sweet Polly Purebread, Can’t Get Right, and other instances where I named a person or character, or used a photo of one of them in my post. I have yet to see much traffic for any keyword or keyword phrase that I intentionally used. I’ll admit that I gave up on paying attention to keywords long ago, but I will read the link that you’ve provided in the hopes of learning how to use them more effectively. Thanks!

    • Hi there Ray,
      It’s always good to hear from you. I chuckled when I read this: “I have yet to see much traffic for any keyword or keyword phrase that I intentionally used.” As you have blogged for a long time like me I’m sure you have read the high-powered SEO expert posts on this subject. My little post here is very pale in comparison to their hype and analysis and would probably make them laugh. I’m a minimalist. I do the basics and leave the keyword research and long tail strategies to those who blog for bucks.

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