You blog to reach an audience, who find your content by using search engines. That’s why it’s critical that you ensure major search engines are clear on what your posts and blog are about. Learning some basic search engine optimization (SEO) begins with understanding keywords and how and where to use them.
Keywords and keyword phrases are index terms, terms used as a keyword to retrieve documents in an information system such as a catalog or a search engine.
Keywords and keyword phrases naturally occur in any speech or writing and in every language.
“Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Proper keyword use in blogging or any online writing means the terms are found in the natural flow of language. They are not superimposed or “stuffed” into text.
Categories are equivalent to the Table of Contents and Chapter headings of a book and naturally contain keywords. Tags are equivalent to the terms we find in the index in the back of any book and likewise contain keywords.
Theoretically assigning relevant Tags/Categories to posts helps potential readers locate relevant content in search results, and increases the odds your content will be found by new readers. But these days search engines pay more attention to your keywords in your content than they do to your keywords in Tags/Categories.
When writing your blog post simply write as you normally would and keywords and keyword phrases will naturally occur in the body of your blog post text. Once you have completed a first draft read what you have written and consider which words and phrases you “the reader” would have typed into a search engine to find the piece you have just written.Those are the keywords and keyword phrases that point to your post.
Once you recognize what the keywords in your post are you can edit your draft. Find the places like titles and subtitles and anchor text for authoritative outgoing links, that you can make more accessible to readers by inserting different keywords or using fewer or more keywords. Get the most out of image search by optimizing your images and for more keyword use tips be sure to read Basic SEO elements for bloggers.
Should I incorporate synonyms for important terms into my site?
This is a very simple post on “header” keyword selection and use. If you are interested in becoming more technical and undertaking “long tail” keyword phrase research you can do use search engines to locate SEO experts. Example: How To Do Keyword Research – The Beginners Guide to SEO.