Have you noticed a drop in blog traffic from Facebook? How about a change in your news feeds?
For many Facebook was always a vehicle to drive traffic to their blogs. It’s become less and less valuable as a traffic driver.
Facebook reduced the feed, which used to show posts from your full array of Friends, to showing only certain Friends over and over again. What’s more? Today Facebook users are barely reaching 15-20% of their fan page fans, but not to worry as you can ‘pay to promote’ your personal updates.
“It’s no conspiracy. Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.” — Facebook: I Want my Friends Back
What can you do to ensure that you are seeing the content you want to see? Add pages to your Facebook Interest Lists.