The reason you blog is to inform, persuade, provoke controversy or entertain an audience. Publishing valuable content gets your blog found and creates a strong web presence as more readers discover it. Publishing value added content is bound to increase your authority in your niche and make Google your blog’s best friend.
An Introduction to SEO
Watch 5 Google Webmasters Video Tutorials to learn how Google discovers, crawls, indexes your site’s pages, and how Google displays them in search results.
Watch What Is Search Engine Optimization (SEO In 3 Minutes) and Web Search Strategies in Plain English in Two SEO Videos for Bloggers to discover the basic elements that make your blog attractive to search engines.
1. Publish valuable content
Google likes original content that provides reader value.
Consider where your audience is at and publish useful content that delivers what your readers need to know and want to know. Get good search engine results by publishing lots of relevant keyword rich content that’s useful to readers. Search out best practices of experts in your field. Add your own insights and innovative approaches to solve problems and create a valuable educational resource. Read more in 6 Traits of Successful Bloggers.
Build a collection of timeless content that will continue to attract more readers over time as you and other bloggers refer to it, even though it may be buried in the archives of your blog. Read more in 12 Tips for Improving Search Queries Ranking Position.
2. Update content frequently
Google likes sites that publish valuable content frequently.
Updating your blog with fresh content regularly is a must for gaining and retaining readers and search engine attention. Offering tips of the day and/or weekly updates and/or monthly newsletters increases reader draw and site activity. The more frequent the changes, the more dynamic the site becomes and the more search engine attention there is. Read more in 4 Ways to Refresh Your Blog.
3. Publish authoritative content
Google likes content by bloggers who have earned authority in their niche as they can be trusted.
Authoritative bloggers publish content that in large part defines quality guidelines and best practice within any niche. Their sites and their communication skills define what effective blogging is all about. Back linking to their content in relevant posts of your own is a sound practice.
The Google Webmaster “Quality Guidelines,” outline some illicit practices that lead to a site being removed from the Google index or otherwise impacted by an algorithmic or manual spam action.
4. Publish error free content
Google likes organized, accessible sites with readable content, free of grammar and spelling errors.
Don’t overlook editing and proofreading; spelling and grammar count. Visual aides increase understanding. Use the power of good graphics to help convey meaning but don’t over do, and if you fall into the Junkweb trap, at least make it work for you.
5. Publish popular content
Google likes sites that visitors flock to and eagerly share content from.
Human-to-human connection is key to engagement and trust is key to community building. Time flies when conversation is animated and conversations are sparked when you connect with an emotion. Relevant personal anecdotes and humor are catalytic agents for conversation. Read more Blogging: Comment Baiting.
A trend is a movement in one general direction, either up or down. Viral content contains an unexpected, emotionally charged and provocative cultural element we identify with and compels us to share that content with others.
To identify trends consider ‘where’s the buzz?’
- What’s new in your niche?
- What’s popular in your niche?
- What’s popular in mainstream culture and in the blogosphere?
- What are current “hot button” issues in your niche?
- What emerging technologies are in development?
Watch Jennifer Aniston Goes Viral for Smartwater and Kevin Allocca in Viral Video Elements to Learn about viral potential.
6. Publish unique content
Google likes unique content.
If you think users are less sophisticated than search engines when it comes to detecting duplicate content, you are wrong. Social media floods us with impersonal link exchanges that are difficult to sift through.
Readers and gravitate towards blogs that don’t publish the same old – same old. Unique content attracts traffic, prompts conversation and helps position you as a thought leader in your field. Read more in Can Google detect which content is original? and Reposting content from other sites.
The Creating Valuable Content™ A Step-By-Step Checklist (PDF) is designed for digital content creators and defines valuable content using five benchmarks:
Focus on publishing content that informs, helps and/or entertains your target audience. Learn how to use social media to promote your valuable content effectively and Google will become your blog’s best friend.