Every blogger wants to attract followers to their blog. Attracting followers requires identifying your target audience, and creating quality content that engages them and encourages them to return to read more. WordPress.com bloggers have always had a strong sense of community and not to be outdone by those other sites that have click and follow buttons WordPress.com Staff have been introducing incremental changes to the former “subscribe” function. The first change occurred when the “subscribe” link on the Admin bar visible to all logged in WordPress.com users changed to “follow”.
At WordPress.com followers are the number of readers following your blog posts and blog posts comments. Note that your followers do not need to be registered with WordPress.com, and there are several different ways that readers can become followers. Your followers receive an update, either on their Read Blogs page or via email (or both, depending on their settings) of each new post you publish.
Your followers can go to http://subscribe.wordpress.com/ to set up their delivery preferences. On this page > http://wordpress.com they can click the “Following” tab and scroll down in the left hand column and click “Manage Delivery Settings”.
WordPress com Staff have made it easy for members to “like” what they are reading, wherever they are reading it (Front Page, Archive Pages, and Search Results, Posts, Pages, Media). You can enable the WordPress.com like button on your blog. Followers can click the “like” button when viewing your posts in the Readomatic reader on the home page of WordPress.com without visiting your blog. Or an email subscriber can click the “like” button in the email they receive of your new posts without visiting your blog. Likes can be enabled on all posts or enabled per post. (You can enable sharing buttons and rating buttons for your followers use as well. )
Follower stats show you all the users that have active email subscriptions to your blog using the built-in email notification system on WordPress.com. They don’t include users that subscribed using a third-party subscription service or using RSS.
WordPress.com stats are page view stats. Unless the person actually clicks into your post there is no stat created. To locate your followers go to your site stats page and click “Totals, Followers & Shares” Click the Blog link under the number and the Site Stats » My Followers page will open. Click the Email Followers link.
In addition to knowing your audience, there are four other key factors in obtaining followers:
- Create interesting content that people want to read.
- Set achievable goals. Aim to add 3, 4 or 5 new followers each day, week or month and keep them engaged by publishing interesting posts.
- Use multimedia images, videos, audio to tell the story.
- Use social media to engage readers.
Creating loyalty that converts casual readers into followers requires personal connection and ongoing communication. Speak directly to your readers so they know you are happy to have them on board and value their participation in your blog centered community. If you want your followers to spread the word about your blog then why not ask them to?