At the Web 2.0 Summit today, Federated Media Publishing and Automattic, parent company of WordPress, announced an agreement to provide advertising rights for U.S. WordPress.com bloggers. Over 24 million sites are hosted on WordPress.com, and users will now be able to opt into a topically targeted advertising program. via Federated Media Offers Ad Rights for WordPress Bloggers.
I disabled my AdBlocker 3 weeks ago so I can witness ads. Here’s an example of what I see on the posts on the front page of a single blog > Ecopressed, Shaking Ads & Other Animated Ads
Will we experience an influx of opportunistic make money bloggers with low and no quality blog content polluting the blogging platform and community? Blogger has long been their home and the following article by another WordPress.com forum Volunteer I link to below contains a link to an excellent reference in that regard. Moreover, there’s indication of interest in this adverts scheme being posted into forum threads by people with usernames like click4us.
So, it looks like “high-end bloggers” based in the US will be the target for this program and, of course, this is an incentive for those same high traffic sites to stay on WordPress.com … Are advertising changes really coming to WordPress.com?
Perhaps we will find we prefer the old Google Adsense ads to these new animated, video and/or shaking ads. Only time will tell and in order to have our blogs shed of them we have to purchase No-Ads upgrades. WordPress.com benefits no matter whether or not we purchase the upgrade to get rid of the ads or we choose to put up with the ads.
WordPress.com has been running advertising on our free hosted blogs since 2006. Many bloggers do not know this because despite the fact they ticked the box required to get a free blog, they did not read the ToS. Many also do not read features page, or advertising entry in the support documents after registering their username and blog(s). Also note that as the ads do not display to us when we are logged in, and as many use browsers with ad blockers when logged out, they may not realize they are there at all. The only way to get rid of all advertising on our free hosted WordPress.com blogs is to purchase an annually renewable No-Ads upgrade.
Read also: WordPress.com Blogs Get More Advertising
Federated Media Publishing Partners with Automattic to Provide Exclusive Representation for WordPress.com Community of Independent Publishers – Federated Media Publishing, Lijit Networks and WordPress.com Trifecta Gives Brands Access to the Largest, Scalable Audience on the Independent Web
links to related forum threads
How to get rid of “poppressed”
strange things poping up
Unacceptable Spamming BY WordPress
The Other “Poppressed Ads” Problem – The Shock of Seeing Actual Ads
Does anyone care to comment?
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