Federated Media Offers Ad Rights for WordPress Bloggers

At the Web 2.0 Summit today, Federated Media Publishing and Automattic, parent company of WordPress, announced an agreement to provide advertising rights for U.S. WordPress.com bloggers. Over 24 million sites are hosted on WordPress.com, and users will now be able to opt into a topically targeted advertising program. via Federated Media Offers Ad Rights for WordPress Bloggers.

I disabled my AdBlocker 3 weeks ago so I can witness ads. Here’s an example of what I see on the posts on the front page of a single blog > Ecopressed, Shaking Ads & Other Animated Ads

Will we experience an influx of opportunistic make money bloggers with low and no quality blog content polluting the blogging platform and community? Blogger has long been their home and the following article by another WordPress.com forum Volunteer I link to below contains a link to an excellent reference in that regard. Moreover, there’s indication of interest in this adverts scheme being posted into forum threads by people with usernames like click4us.

So, it looks like “high-end bloggers” based in the US will be the target for this program and, of course, this is an incentive for those same high traffic sites to stay on WordPress.com …  Are advertising changes really coming to WordPress.com?

Perhaps we will find we prefer the old Google Adsense ads to these new animated, video and/or shaking ads. Only time will tell and in order to have our blogs shed of them we have to purchase No-Ads upgrades. WordPress.com benefits no matter whether or not we purchase the upgrade to get rid of the ads or we choose to put up with the ads.

WordPress.com has been running advertising on our free hosted blogs since 2006. Many bloggers do not know this because despite the fact they ticked the box required to get a free blog, they did not read the ToS. Many also do not read features page, or advertising entry in the support documents after registering their username and blog(s). Also note that as the ads do not display to us when we are logged in, and as many use browsers with ad blockers when logged out, they may not realize they are there at all. The only way to get rid of all advertising on our free hosted WordPress.com blogs is to purchase an annually renewable No-Ads upgrade.

Read also: WordPress.com Blogs Get More Advertising

Federated Media Publishing Partners with Automattic to Provide Exclusive Representation for WordPress.com Community of Independent Publishers – Federated Media Publishing, Lijit Networks and WordPress.com Trifecta Gives Brands Access to the Largest, Scalable Audience on the Independent Web

links to related forum threads
inappropriate ads
How to get rid of “poppressed”
strange things poping up
Unacceptable Spamming BY WordPress
The Other “Poppressed Ads” Problem – The Shock of Seeing Actual Ads

Discussion

Does anyone care to comment?

Related posts found in this blog:

WordPress.com Partnerships: Popping Up All Over

Adsense and Ads Of Upgrades

13 thoughts on “Federated Media Offers Ad Rights for WordPress Bloggers

  1. What’s is the change?
    The financial arrangement? (the 50/50 revenue sharing)
    The amount or types of legible Ads?
    Or…what?
    I didn’t get it.

    [Just curiosity, I aint a US based WordPress bloggers. So, apparently, doesn't involve or affect me.]

  2. I’ve always believed that the extra money that I’ve paid for no advertising on my websites is a message of sorts to my viewers, telling all my viewers that I respect their time on my site enough to keep the clutter of advertisement off of it. The thirty dollars yearly to WP came out of our own pockets, even though we’re a non-profit, but it is worth every penny to say “I care that my content is not compromised” to everyone.

    • Thank you for your comment. I’m also considering purchasing the No-Ads upgrades for my blogs, and I recommend that other consider doing the same too. The advertising has become increasingly more aggressive and some of what I have seen is IMHO distasteful and even inappropriate.

      • Timethief,

        I purchased the “No-Ads” package I believe a month or so after starting my WP blog and it made a noticeable difference; especially when I viewed my site in mobile layout.

        IMHO it makes a much more enjoyable experience for my readers & I consider it worth it to pay a paltry $30 and be done with adverts.

        Cheers,
        Stephen

  3. Robert Heinlein. In the his book The Moon Is Harsh Mistress, said, TANSTAFL, There ain’t no such thing as a free lunch. Everybody wants to make money. The question is the moral one of what you are prepared to allow. Most of us just click accept when confronted by a list of TAC’s but don’t, as you note, know what we are signing up for. A friend of mine took some free webspace, but discovered to his horror that he had banner porn ads at the bottom of all his pages. An extreme example but that is how it is. We as users need to be aware of what we are signing up for and choose what we are prepared to accept or pay for. There is already lots of opportunistic spammers hunting wordpress and this will help them no doubt, but how do you support the service without paying something towards the upkeep?

    • Hello there,
      Yes, there are spammers here who are detected and who get the boot every day. Yes, there are some ads that are inappropriate. We either pay the $30 per year for a free hosted ad-free blog or our blogs will have ads we may not like. It’s that cut and dried.

  4. Thanks for the pingback and reference, tt. Just to clarify, the quote from my site, WPcom Maven, is the bottom half of the above quote.

    Interestingly enough, after landing on a site post via a web search yesterday, there was nothing but a big blank space where those glaring, shaking ads have shown up and no ad-blocker involved. Will keep checking.

    • There’s an awkwardness when it comes to stacking two blockquotes from different sources. I have inserted a paragraph between them and create a better separation. I disabled my AdBlocker 3 weeks ago so I can witness ads and I edited to include a link to an example of what I see on the posts on the front page of a single blog.

      My concern is that there will be an influx of opportunitistic make money bloggers with low and no quality blog content polluting the blogging platform and community. Blogger has long been their home and your post contains a link to an excellend reference in that regard.

      • As far as an influx of “make money” bloggers, I don’t believe you need to be concerned, tt. This program, like the earlier ad revenue sharing program, is targeted towards high-traffic sites. In order to qualify for the program, you have to apply and be accepted. I think this move is more towards giving those same high traffic sites a better quality ad platform than the present one.

        Spam blogs are, of course, a constant on WordPress.com as well as on Blogger. I’m just glad we chose WordPress.com, who actually seem to care about removing them. You might recall that RyanM mentioned back in May that WordPress.com was closing in on removing their one millionth spam blog. Kind of mind-boggling to me.

Comments are closed.