Two SEO Videos for Bloggers

web people SEO is an acronym that stands for search engine optimization, which is the process of increasing the quantity and quality of traffic to your site from search engines. Generally, the higher your website ranks in the search engines, the more traffic you receive.

The process of applying Search Engine Optimization (SEO) practices to your site relies on understanding both sides of the system so you know how search engines work, how to use them effectively, and what your target audience searches for.

Need a short introduction to the basic elements that make your website attractive to search engines?  Don’t know what search engine optimization is? Know someone who needs easy to understand overview of SEO? That’s what this video provides, in three minutes. It’s part of the many resources provided by Search Engine Land’s “What Is SEO” page and the video was created with Common Craft, which has many other great, short explanatory videos like this one.

What Is Search Engine Optimization / SEO In 3 Minutes is a video that uses a recipe analogy to explain the importance of search engine rankings and what can help your site achieve higher rankings.  It teaches:

  •  How search engines evaluate websites
  • The importance of words and titles in rankings
  • The importance of quality links and content

Good SEO is about making sure your website has great content that supported by the ingredients that search engines need for their recipes. Sites with a consistent record of fresh engaging content and growing numbers of quality links may be considered rising stars and do well in search rankings. — Lee LeFever

The 5 important points that we take away from this video are:

  1. Words matter
  2. Titles matter
  3. Links between websites matter
  4. Words used in links (anchor text) matter too
  5. Search engines care about reputation

What Is Search Engine Optimization / SEO In 3 Minutes

In Preparing Your Search by Debbie Flanagan explains that search engines crawl the Web and log the words from the web pages they find in their databases.  They are popular tools for locating web pages, but they often return thousands of results.  Successful searching involves two key steps.

  1. You must have a clear understanding of how to prepare your search. You must identify the main concepts in your topic and determine any synonyms, alternate spellings, or variant word forms for the concepts.
  2. You need to know how to use the various search tools available on the Internet.
  3. By spending a few minutes clarifying your search, you can increase your chances of finding what you need fast and effectively.

Web Search Strategies in Plain English is a video that introduces the best ways to use search engines to find information on the Web.  It uses real-world examples that illustrate ways to reduce useless results and includes:

  • How search engines work
  • Picking the right key words
  • Using quotes and the minus sign
  • Combinations of strategies

By being specific, and using words and symbols that remove useless information, you can find exactly what you need, and keep the Web from swallowing you whole.  — Lee LeFever

The important points that we take away from this video are:

  1. To be a smart searcher, you should know some basic shortcuts.
  2. You need a way to reduce the number of results so you can find what you need.

Web Search Strategies in Plain English

SEO Optimization – Key Factors

1. Write blog content for your readers and be consistent when it comes to applying basic SEO techniques.
2.  Use keyword title and sub-title optimization.
3. Use but do not overuse relevant keywords in your posts and tagging. Take the time to carefully select anchor text when you link to related posts within your niche knowing that links to your sources are important for at least four reasons: Verifiability, Acknowledgment, Examples, Context.
4. Make sure your new posts deep link to your older related posts.
5. Optimize your images.

Discussion

Is your blog search engine optimized?

If you are using a WordPress.com theme good SEO is a given. However, going beyond the theme what the blogger has done within that structure is worth evaluating. Whether you write informative, persuasive or controversial content learning how search engines work, and how to apply basic SEO to you content will benefit your blog as it will increase traffic from targeted reders.

  1. Do the URL, Blog Title and Tagline reflect your site’s branding?
  2. Are you using basic SEO in posts and on images?
  3. Are you using keywords, Categories and Tags appropriately and effectively?
  4. What’s your feedback on these videos?
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28 thoughts on “Two SEO Videos for Bloggers

  1. Hi there,

    I am a new around wordpress and was looking for tips on how to increase my page rank.

    I’m glad I stumbled upon your videos because they were really informative and practical.

    Thank you for sharing.

    Cheers!

  2. ANother query – as titles in the code matter, is it ok to change these in my wordpress site after I have posted something? Will this affect anything?

    Can you also tell me how important TAGS are in SEO? My inclincation is not to bother with them?

    Thank you so very much.

  3. Hi, I have just watched this helpful SEO video – can you help me clarify something? Wwhen it says Anchor text is important – does this mean Anchor text on MY site (queenofretreats.com) or the Anchor text other sites use to link to my site, or both?

    So, if I want people to know that my site is about spas, retreats, healthy holidays and ways of feeling and being well, and I put in a link to another site called, say, Yeotown – is this saying that I should not make the live link Yeotown, but rather something like, yoga retreat???

    And if someone links from their site to me, is it important their link goes from the words Queen of Retreats, or something more general as to what the site is about?

    Phew – hope this makes sense.

    • Correct anchor text on your own site and on every site linking to your site is very important. Your blog is queenofretreats.com and that’s what the anchor text that anyone linking to your blog ought to use for the best SEO. If you are linking to the Yeotown Yoga Retreat Center then type out the correct anchor text ie. the whole name Yeotown Yoga Retreat Center for the best SEO.

      • Thanks. To clarify – On the video it says you link from the term ‘books’ if you are linking to ‘amazon’ – so is it better link from a more generic term like ‘yoga retreat’ or the exact name of the place (which in this case is just ‘Yeotown’)?

        Also – do you mean the actual website text http://www.queenofretreats.com is the best anchor text for others to use, rather than Queen of Retreats (making the words link to the site without actually spelling out the site address)?

  4. Hmmm –makes me wonder when people land specifically on one of my blog articles on bike art, where the title has “strippiing”, if such folk were interested in other things totally unbike-like.

    Do I think the domain name helps? I hope so! That’s why I chose cycle write for one of my blogs to make super evident to a user. However that means I should embed a cycling related blog post every so often. (The whole thing isn’t completely devoted to cycling….which isn’t just me anyway.)

    I must admit I’m a bit lazy about using a ton of tags/categories. Wierd, if one knows my formal training and paid work in the past.

  5. Thanks for the useful post. Over the last couple of months I’ve noticed a strange thing in my blog’s stats (http://ibcbrussels.com). The Search Engine Terms used to refer to my posts, titles, content etc. And so I was consequently getting a lot of visitors. Then suddenly, maybe 2-3 weeks ago, the Search Engine Terms referred only to my blog title, or variations of it. And visitor numbers are down. I have not changed anything; just added new blog posts, interesting content, etc. Do you have any explanation timethief? thanks

  6. Oh boy. I’m so techno-stunned, I just learned how to link my Gravatar to me yesterday! LOL Been here since March but learning, learning, learning. Have to find more/do more about SEO, wondered what that was. Will be back for more education and thank you :)

  7. Thank you for sharing these videos and summing up the key points. I’ve seen some of these SEO optimization strategies before, but it’s good to be reminded from time to time. Any idea how a domain name change affects this process? I’ve recently done that and went over a year without fresh content. It’s as if I’m starting from scratch. I’ve tried to focus and be consistent with words in tags and categories, as you do here on this blog, but I have much to improve in this department. I have noticed that page titles and pictures titles on my blog bring in far more traffic from search engines than key words or categories.

    It’s nice to learn about using the minus sign in searches. I knew about quotes, but this new find is great.

    • Thanks so much for the positive feedback. I appreciate it. :)

      I do have thoughts on domain names. Domains are given more credibility by Google and other search engines than blogs on sub-domains are given.

      These are the positive factors that Google’s algorithm takes into consideration:

      1. Keyword Use In Title Tag
      2. Global Link Popularity Of The Site
      3. Anchor Text Of Incoming Links
      4. Link Popularity Within The Site
      5. Age Of The Site

      These are the negative factors that Google’s algorithm takes into consideration:

      1. Server Is Often Inaccessible To Googlebot
      2. Content Which Is Very Similar Or Duplicate to Existing Content On The Web
      3. External Links To Low Quality Sites
      4. Participation In Link Schemes or Actively Selling Links
      5. Duplicate Meta Tags On More Pages

  8. The second video clip is most useful to me. I use Google for searching almost everything. So these tips will save a lot of my time.

    Thanks for bringing these to light.

  9. These are two very good videos – easy to understand and informative. I know I should pay more attention to some of the basics of SEO, and I’m sure I can improve by following your advice!

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