Top 5 Informative Writing Tips for Bloggers

top 5Blog articles, short reports, reviews, tutorials, newsletters, are all examples of informative writing. Informative writing delivers a brief education on a topic by explaining how to do something, describing a process, a timeline or a sequence of events.

Powerful informative writing skilfully hits the target by conveying essential facts and data in as few words as possible.

5 Informative Writing Tips

  1. keep audience needs in focus
  2. be concise and precise
  3. use simple, readable language
  4. structure content logically
  5. optimize content and link to authoritative sources
  6. (bonus tip) engage readers with confidence and competence

1. Powerful informative writing is audience targeted

Don’t be too clever for an audience. Make it obvious. Make the subtleties obvious also. — Billy Wilder

Every time you write, you’re writing for a particular audience. In writing, voice is the way your writing ‘sounds’ on the page. The tone you take–the words you choose–the pattern of your sentences are your voice. Use an appropriate tone for your reading audience and natural phrases that sound like ‘you’.

2. Powerful informative writing is easily understood

When you wish to instruct, be brief; that men’s minds take in quickly what you say, learn its lesson, and retain it faithfully. Every word that is unnecessary only pours over the side of a brimming mind. — Cicero

Blogging begins with a passion for something that matters. Informative writing communicates what matters through simple, direct language. When you write to inform – spell it out. Use a structure that delivers the most informative writing a reader will intake in a single reading. Use an effective headline that informs readers what they will learn. Place a keyword or keyword phrase as close to the start of the title as possible. Use your opening to provide general information and context.

3. Powerful informative writing has a logical structure

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. — William Strunk, Jr.

The more knowledge of and passion for the subject the more you feel compelled to write — avoid wordiness. A structure of five paragraphs each aimed at a separate aspect of the subject linked together in logical chain can be ideal. Each paragraph describes and develops three or four succinctly stated supporting or explanatory points on a sub-topic. Create a clear hierarchy. Position keywords in headings and sub-headings and in the natural flow of the text.

4. Powerful informative writing is written in the active voice

To gain your own voice, forget about having it heard. Become a saint of An active voice sentence uses the simple grammatical structure of subject-verb-object.your own province and your own consciousness. — Allen Ginsberg

An active voice sentence uses the simple grammatical structure of subject-verb-object. Grammar Girl, a popular blog for improving written-communication skills, presents the case for using active voice over passive voice. Writing in the passive voice can be awkward or vague, while powerful informative writing is clear and concise.

5. Powerful informative writing engages readers

As a writer, you’re obligated to draw readers into your world, and if your writing isn’t interesting to them, you won’t succeed.– Donald Perry

Keep your informative writing lively by using the active voice to engage and hold reader attention. Use short sentences and numbered or bulleted points. When linking to authoritative sources anchor text links with relevant keywords. Use connectives to make your informative writing coherent and flow smoothly. Insert relevant optimized images to hold interest and deliver information. Wrap it up by summarizing, concluding on a personal note, and inviting questions.

Practice, practice, practice writing. Writing is a craft that requires both talent and acquired skills. You learn by doing, by making mistakes and then seeing where you went wrong. — Jeffrey A. Carver

Developing powerful informative writing skills will benefit your blog, business, and brand. Provided you do it right, the more you write, the more your writing will resonate with clarity and competence.

Writing for the Web Research on how users read on the Web and how authors should write their Web pages.

Related posts found in this blog:
5 years at WordPress.com
Better Blogging: Powerful, Persuasive Writing
Bloggers: Publish your book, ebook, or your blog
Blogging, Content Creation and Time Management
How to Become a Better Blogger 3: Ethics and Links

41 thoughts on “Top 5 Informative Writing Tips for Bloggers

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  2. Great post! As to points 2 & 3 (be concise and precise & use simple, readable language), I’ve been amazed at how Twitter has helped me pare down extraneous bits. Worth signing up just to practice expressing oneself concisely & precisely!

    • Thanks for the positive feedback on my post. I’m happy to hear you find that Twitter has improved your ability to communicate effectively in 140 characters.

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  9. I’m feeling little guilty now. You know, I did never care about my visitors. I always wrote what I knew and what I thought to be written. Possibly this was the reason why I got enough visitors but a few comments. You know this is my first year at wordpress.com and since January 2011 (before it my blog was private) I’ve recieved but 29k hits but only 30 or 40 comments. This article may change my blogging style, I think. Thanks for this post. I’m still looking for another post like this one.

  10. Hi Timethief, I totally agree about the use of the active voice.I read some very strange things on blogs sometimes and wonder where this passive voice thing comes from? It seems to be very common.

    On brevity and structure: The 2010 theme I use has a super large font so is quite useful as an aide in that respect, as it forces me to be a bit more succinct than I would be otherwise.

    Informative writing – I try to do it right. However, I don’t like to sound like a know-it-all (very frowned on in the UK to appear smart in a social context, and blogging is quite a social activity for me – though you can get away with it if you are witty at the same time ) so it is hard for me to get the tone right sometimes.

    Thank you for another thoughtful post !

    • Hi Joanan,
      It’s good to hear you found value in this post. I’m not the witty type. I have a sense of humor that’s as dry as melba toast. I do endeavor to be succinct but find it’s hard to practice brevity. As I learn to sharpen my own writings skills and put them into practice I have been sharing what I have learned. I don’t purport to be an expert anywhere in this blog. I simply state I’m an experienced blogger and user of WordPress software. My aim is to provide useful information to both beginners and to those who wish to improve their blogging skills.

      The passive voice is without doubt a vague one that may cause readers to wonder why the blogger is not choosing to speak in the active voice. The more I do that the more I realize how wishy-washy communicating in the passive voice is. The structure I refer to in the post was limited to internal structure of posts ie. formatting. I think your point about extending that to themes is an important one as well and thank you for raising it.

      Thanks you for yet another thoughtful comment. I appreciate it.

  11. As my English professor would say: “make every word fight for its life.” This is why I don’t right informative works well, I’m far to random and wordy. Great post though, TT! I love the way you worked in the quotes for each point. :D

    • I like your English Prof even though I have not met him/her. :) Thanks also for letting me know you like the quotes I slected. I have a huge collection of them.

  12. Hi there,

    I like this part, “As a writer, you’re obligated to draw readers into your world, and if your writing isn’t interesting to them, you won’t succeed.”

    I hope my readers love reading my entries (and have pleasant view on my pictures).

    I must say, I love reading your posts. Informative.

    Good job :)

  13. I can’t believe people’s minds were already brimming over in Cicero’s days. What hope do we have now in the information age?

    Terrific writing instructions. I need to double check on the active voice!

    • Hi Sandra,
      I’m smiling because without doubt we live in an age where we are overwhelmed with information. Every post we publish is in a sea of other posts and what we publish can easily be overlooked. The studies show that we have become skimmers rather than deep readers and that means those who publish must be focused on brevity. I am improving my writing skills and sharing what I am learning. Thanks for the praise.

  14. Dearest TiTi,
    Your advice here is Bang on! Makes perfect sense. I especially love your advice to be concise, readable and easily understandable. Sometimes as writers we want to put forward our best language skills, but blog writing requires a certain level of simplification…..
    Thank you for this awesome reminder dear one.
    Oh on another note- there has been no response to the forum thread I started about the css code for the post header changes I wanted to make. Could you please see what can be done there….pretty please :)
    Sending you lots of love and healing energy,
    Z~
    p.s. thread link here : http://en.forums.wordpress.com/topic/vigilance-post-header-changes-with-css?replies=5

    • Hi Zeenat,
      Thanks for your feedback on my post. I have been wondering why it received so few comments and thinking it could be due to the long weekend.

      Re: your forum thread
      I have noticed that your changed the Alert Box size and it fits prefectly now. I don’t help with CSS but the good news is that it’s now a Staff supported upgrade so you can contect theme for help.

  15. Hi TT!

    This is a very informative and inspiring blog post! Informative for obvious reasons; inspiring because it drives bloggers to be smarter in creating their posts. Thank you very much for sharing your tips. Keep it up!

    Cheers! :D

    • Hello there,
      Thank you for letting me know you found value in this post. I wish you all the best with your blogging and in all you do.

  16. Bookmarking this wonderful advice, plus paying a visit to Grammar Girl, thank you!

    Since blogging I am now so much more aware of active over passive and the big difference it does make. I am also more aware of conversational need to trim and edit . . .

    • Hi Patti,
      Blogging is making me keenly aware of the need for accuracy and brevity. Grammar Gilr has a cool site. I like it a lot. :)

  17. The challenge for those of us who are passionate about their blog’s main niche areas, is not allow passion make us write too much!

    I am not certain about some folks here, but I’ve had the curious experience where a particular topic has been percolating inside of me for many months.

    Then when I allow that topic to roll out of me into a blog post, it’s very fast and easy to write simply and clearly. However no conscious preplanning. Just certain highlights that I had been ruminating for awhile and simply waiting to be expressed.

    For #2, on writing clearly, most likely it should be related to a blog post optimized for search engines because the nouns that are used, point directly to the main subject of the blog post itself.

    • Hi Jean,
      I know what you mean. There are some posts I write in my mind and when I finally have the oppotunity to create an publish them they flow. You’re right on when it comes to #2. :)
      P.S. Hope you had a great Canada Day. :)

  18. “To gain your own voice, forget about having it heard.”– now there’s a thought that really kicked me in the pants! I like it!! Wish I’d come across it years ago.

    And I’ll bet world reading comprehension would double overnight if we all shortened our sentences and used the active voice. Great advice, great post.

    Oops, this comment’s becoming too wordy… : )

    • Hi Susan,
      I have a whole collection of quotes I will be drawing on in these writing for the web posts. Cicero’s is a favorite of mine because I do tend to be too wordy unless I’m watchful. Hopefully, this post meets the goal I set for it ie. brevity. Thanks for your comment. :)

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