Click for full size infographic and witness the dramatic rise in the importance of Facebook and Twitter and YouTube to marketers as companies and brands embrace social media across the board in a number of ways to reach potential customers.
An active social media program will make your business locations more prominent in sources across the web, and prominence is a primary factor used by Google in local search rankings.
Build a fan base on Facebook. Forty percent of Facebook users also follow a brand. More than half of these Facebook users will move on to purchase that brand. Facebook ‘likes’ are a speed-marketing tool that virally spread brand awareness by delivering information to the news feeds of everyone befriended by your brand fans.
via 6 Ways to Use Social Media to Boost Local Search Results – Search Engine Watch (#SEW).
Wow – that is some graph! I’m a hobby blogger and use facebook and twitter for my blog. For a business owner?….that gives them a lot to think about and a lot of opportunities!
The numbers are mind blowing.
A good tip to keep in mind is one does not “compete” a worthwhile product. Once it catches on word of mouth is the most valuable asset you can have.
Thanks for your contribution. :)
I am not sure that it is great that it is such a strong influence, after a day of battling facebook I rather wish it wasn’t such a ” useful tool”
LOL :D I’m sure come others feel the same way too.