Blog metrics are a way to measure the popularity of a blog, reach, search terms and key words visitors used to locate your blog, visitors’ countries of origin, demographics, inbound links, outbound links, subscribers stats, page views, time on site, and more. There are as many different kinds of blogs as there are bloggers and apples to oranges comparisons are not useful so many bloggers use Quancast and/or Alexa in addition to other visitor tracking programs.
This month Quantcast’s newsletter featured posts from Quantified Publishers WordPress and WeatherUnderground.
WordPress Parent Company Automattic Looks at Global Reach Across Different Products
Combined traffic for Automattic‘s main web properties: WordPress.com, Polldaddy, IntenseDebate, and Gravatar includes direct traffic, mapped domains, and embeds. By tracking visitor trends across WordPress.com, Polldaddy and Gravatar, parent network Automattic was able to track blog language, whether ads were displayed to a visitor and what post tags drew the most traffic. — Read the full article WordPress findings in the User Diary!
Quantcast is a free media measurement, web analytics service that allows users to view audience traffic for millions of sites the world over. Every month Quantcast directly measures more than 200 billion requests for Internet content.
Quantcast statistics always refer to the usage from the United States, therefore Alexa data and Quantcast data do not always show the same results. Quantcast does not require a toolbar to be installed upon one’s web browser to obtain statistics. Instead participating websites voluntarily insert Quantcast HTML code inside Web pages they wish to have included in statistics.
Alexa’s Web Services offer a platform for creating innovative web solutions and services based on Alexa’s vast repository of information about the web. Developers, researchers, web site owners, and merchants can incorporate information about web sites directly into their own web sites or services. Users can access web site traffic data, related links, contact information, and a wide variety of other functionality and data.
Alexa could not exist without the participation of the Alexa Toolbar community. Each member of the community using the toolbar contributes valuable information about the web, how it is used, what is important and what is not. This information is returned to the community as Related Links, Traffic Rankings and more. Note: Alexa no longer relies solely upon it’s toolbar for data collection, and hasn’t relied upon it solely for more than a year, and possibly close to two years.
Getting quantified tips
1. Both of these sites can be used to view blog metrics free of charge and without registration.
2. The Quantcast tracking code will not operate on individual wordpress.com blogs, however, this isn’t problematic as all blogs hosted by wordpress.com are quantified.
3. Getting your blog quantified if it’s on a domain and being domain mapped by WordPress.com is not difficult. I have just done this myself for two domains. Click the “get quantified” link and you will receive an email from Quancast Staff. Reply and request your site(s) be quantified. Be sure to include both the “root” wordpress.com URL and the domain URL. It took a week for my blogs to be qualified and the data to be made public.
4. It’s not necessary to download and use the Alexa toolbar. It’s discretionary.
Related posts found in this blog:
WordPress.com: Ads On or Ads-Off?
WordPress.com Partnerships: Popping Up All Over
Visitor tracking on WordPress.com blogs
getclicky real time stats for wordpress.com blogs
Two free unique visitor counters for wordpress.com blogs