These days whether or not one is a business blogger, personal blogger or a blogger in any other niche, newsletters are being widely offered so the obvious question that arises is: “Why should I consider offering a newsletter?”
Provided it’s packed with useful and unique information a newsletter can help you, your business, and/or your blog gain more notice and credibility, and also help create a greater sense of connection and community.
Reasons to add a newsletter to your blog
Business bloggers are focused on regularly communicating with customers and/or clients to make them aware of new products, and/or services, discounts and sales, etc. One means they can use to reach customers and/or clients is through newsletters which have exclusive tips just for the subscribers.
Darren Rowse provides 8 Reasons to Add a Newsletter to Your Blog. They include creating loyalty, building relationships and trust, driving up page views/traffic, familiarity, building core community and enhancing reader engagement, tracking and targeting groups of readers, building momentum, and possibilities for monetization.
“I’m talking about building a list of subscribers who get a weekly or monthly (or some other period) purpose written newsletter. It might point people to your blog and posts you’ve written but it’s purpose written and often includes other material exclusive to newsletter subscribers.”
Creating a Great Newsletter
The average internet user receives dozens of emails every day. With your newsletter you are competing for a person’s attention. Long, elaborate looking emails tend to be ignored. 8 things to consider when crafting your email newsletter
- Use a relevant headline that “fits” in the email subject line.
- Include only fresh content.
- Good grammar and perfect spelling are essential.
- Use easy-to-read bullet points and sub-headings.
- Keep it short.
A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it’s a highly capable tool. –Newsletters — 15 tips on writing, editing
Newsletters for WordPress.com Blogs
Blogs and newsletters are considered to be complementary tools.There is no FTP access and we cannot upload plugins into WordPress.com blogs so how do we create a newsletter that will be emailed out and set up subscriptions to it?
WordPress.com provides a blog subscription feature that can be used as a newsletter feature or a way to send updates to readers via email. You can let people subscribe to your newsletter by adding the blog subscription widget to your sidebar.
We could register a second blog that’s strictly for newsletters and then set up a blog subscription widget on the blog. Every post in the blog would be a newsletter and subscribers get the newsletters by email. You create a custom menu on the main blog and include a custom link to the newsletter blog in the custom menu.
Tip from WordPress.com Support Documentation: Companies may want to create a specific blog to use just for newsletters. If you already own a domain name, you could even get a subdomain such as newsletters.mycompany.com. See the subdomains help page for more details about custom subdomains.
Note: Newsletters for WordPress.ORG self hosted installs > Create a Free Email Newsletter Service using WordPress > See also > Newsletter Plugins
Do you offer newsletter subscriptions?
Do you subscribe to newsletters?