WordPress.com Newsletter Subscriptions

newsletter

These days whether or not one is a business blogger, personal blogger or a blogger in any other niche, newsletters are being widely offered so the obvious question that arises is: “Why should I consider offering a  newsletter?”

Provided it’s packed with useful and unique information a newsletter can help you, your business, and/or your blog gain more notice and credibility, and also help create a greater sense of connection and community.

Reasons to add a newsletter to your blog

Business bloggers are focused on regularly communicating with customers and/or clients to make them aware of new products,  and/or services, discounts and sales, etc.  One means they can use to reach customers and/or clients is through newsletters which have exclusive tips just for the subscribers.

Darren Rowse provides  8 Reasons to Add a Newsletter to Your Blog. They include creating loyalty,  building relationships and trust, driving up page views/traffic, familiarity, building core community and enhancing reader engagement, tracking and targeting groups of readers, building momentum, and possibilities for monetization.

“I’m talking about building a list of subscribers who get a weekly or monthly (or some other period) purpose written newsletter. It might point people to your blog and posts you’ve written but it’s purpose written and often includes other material exclusive to newsletter subscribers.”

news eventsCreating a Great Newsletter

The average internet user receives dozens of emails every day. With your newsletter you are competing for a person’s attention. Long, elaborate looking emails tend to be ignored.   8 things to consider when crafting your email newsletter

  1. Use a relevant headline that “fits” in the email subject line.
  2. Include only fresh content.
  3. Good grammar and perfect spelling are essential.
  4. Use easy-to-read bullet points and sub-headings.
  5. Keep it short.

A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it’s a highly capable tool. –Newsletters — 15 tips on writing, editing

Newsletters for WordPress.com Blogs

Blogs and newsletters are considered to be complementary tools.There is no FTP access and we cannot upload plugins into WordPress.com blogs  so how do we create a newsletter that will be emailed out and set up subscriptions to it?

subscribe boxWordPress.com provides a blog subscription feature that can be used as a newsletter feature or a way to send updates to readers via email. You can let people subscribe to your newsletter by adding the blog subscription widget to your sidebar.

We could register a second blog that’s strictly for newsletters and then set up a blog subscription widget on the blog. Every post in the blog would be a newsletter and subscribers  get the newsletters by email. You create a custom menu on the main blog and include a custom link to the newsletter blog in the custom menu.

Tip from WordPress.com Support Documentation: Companies may want to create a specific blog to use just for newsletters. If you already own a domain name, you could even get a subdomain such as newsletters.mycompany.com. See the subdomains help page for more details about custom subdomains.

Note:  Newsletters for WordPress.ORG self hosted installs > Create a Free Email Newsletter Service using WordPress > See also >  Newsletter Plugins

Discussion:

Do you offer newsletter subscriptions?
Do you subscribe to newsletters?

Related posts found in this blog:
Blogging: Attracting More Readers
WordPress.com in house blog promotion
How to form blog centered relationships

16 thoughts on “WordPress.com Newsletter Subscriptions

  1. Hey guys, I’ve been using the toolbar mentioned in the article on my website. However, what if I want to post things specifically for those who subscribe to my newsletter and not necessarily put it on my website? Sorry if this question is a simple one but I’m still new to this and trying to get the hang of it. Thanks in advance!

  2. Hi timethief,

    This is the first time I’ve encountered your blog but I’ve seen you over on WP support site and in other places. Always admired both your willingness to help users solve problems and how you engage in conversations when getting to the bottom of an issue.

    Like you, I used to subscribe to numerous newsletters but got somewhat turned off with the “internet marketing guru” crowd’s tendency to not share much of anything useful. But I am not against subscribing to informative newsletters that are delivered every few weeks. And I encourage my clients to create newsletters for their target markets, especially if they already publish a paper copy.

    • Hello there,
      I am subscribed to a few newsletters. None of the ones I have subscribed to indicated they wish to use the newsletter for marketing purposes and that’s fine with me. I have unsubscribed from other newsletters where they became nothing more than an advertsising flyer for promoting product releases. I also immediately unsbscribe from any newsletter where the result of subscribing means I get additional emails trying to sell me products or services. When that has happened I not only unsubscribed from the newsletter, but I also unsrubscribed from the blog, and then I unfollowed the persoin in question through Twitter and all social networks as well.

  3. I do use newsletters, but I make sure that the content I post in my newsletters is relevant to my readers, not just self-centred things revolving around me. I think newsletters that are add value to readers are fantastic. I do subscribe to some newsletters myself, because I like the things they write: things that help me and are relevant to my field! :) So, yes, I think they are legitimate tools, just make sure that they benefit your readers.

    • Hello there,
      I’m encouraged to hear there are bloggers like you out there offering newletters with quality content. I also subscribe to a minimal number of newsltters and I enjoy reading them. I used to subscribe to more but when it became clear that they were being used to attempt to market products and/or services to me then I unsubsribed. Thanks for commenting and best wishes with your blog. :)

  4. Yes, I have one on my blog and also will be using it to link to an actual “Newsletter” page on a WP.com based site I am creating for an org here in South Africa. It’s a very handy widget! I think it’s better for NGO’s to NOT send out mailings, but rather let supporters choose content.

    • Thanks so much for commenting. I have been wondering how well this is working for others. My blog readership has not yet grown to a size where I am considering offering a newsletter but I am I’m desirous of hearing what those who do offer newslettters have to say.

  5. Timethief,

    I love newsletters that are well made. If someone only sends out a monthly newsletter it takes up so much less of my time than subscribing to everyone’s RSS. I’m not saying I don’t subscribe (I am subscribed to this blog, for example). There are other organizations that I don’t really want to have blog subscriptions to. In my case this is often related to NGOs that are working in nature conservation, where I am interested in what is happening and need to keep up, but I don’t want to hear every little story that they concoct.

    • I’m involved with NGO’s too and I know exactly what you mean. I really would prefer contributing to and reading newsletters on a monthly basis than being flooded with email and being on so many listservs. SIGH …

  6. I have two problems with WordPress.com’s subscription tool: it doesn’t correctly reproduce spaces between paragraphs or stanzas, and it goes out instantaneously — no time to corect a typo or other error, as with an RSS-based service. So I’m still using Feedblitz. (Feedburner has a different set of issues.) And it seems to me it would be easier to use Feedblitz or Feedburner in the manner you propose, since each provide links as an alternative to widget-forms. The link could go to the feed of a different, newsletter-only site.

  7. TBH, I do not subscribe to newsletters. I think it is a waste of time. There is not 1 company I want to know about so much that it warrants allowing them to randomly send me mails. And if I want to follow private blogs, there’s always RSS…

    I also hate the various sharing buttons because they are so annoying. Not only do they steal screen estate and attention (which is why I tend to block them in adblock), they also speak of an inflated sense of self importance. It says: “yes,I might blog about the most trivial slani but it is so great that I want everyone to shaaaaaare it!”

    • Thanks for your feedback. I do subscribe to a few newsletters offered by fellow bloggers. I do enjoy receiving them as I find value in the content.

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