Facebook Connections and Reputation Management

Posted on June 14, 2010 by

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facebbok icon These days one can be either hired or fired based on what employers find on our Facebook pages and reputation management has become a focus for bloggers. The reality is that much of the web is designed, not so much to share information, as to sell it. It’s also a reality bloggers today, more than ever before, have many demands on their time and social media networking to create an authentic online presence can be a time drain.

A new study by the Pew Research Center showed more adult Internet users are keeping track of their reputations online than in years past, with young adults aged 18 to 29 more likely than older adults to take steps to protect themselves.

“Search engines and social media sites now play a central role in building one’s identity online,” said Mary Madden, Senior Research Specialist and lead author of the report, “Many users are learning and refining their approach as they go–changing privacy settings on profiles, customizing who can see certain updates and deleting unwanted information about them that appears online.”

I have just read Ben Rothke’s take on Facebook and would like to share his insights with you. (Please click through and read the whole article.)

There is a similar paradox when it comes to Facebook. The paradox is why people openly share such private information as their date of birth (amongst myriad other personal details) in their Facebook profile. … As of mid-June, only 7,539 of Facebook users have liked the official Facebook and Privacy page — 7,539 is but .000018% of Facebook users, not exactly banging down the privacy door. In other words, an infinitesimal amount of Facebook users seem to truly care about privacy. … — The Facebook privacy paradox

Read also:
10 reasons to quit facebook (and one reason to stay on) on CSOonline.com
5 Facebook, Twitter scams to avoid

“Connections.” It’s an innocent-sounding word. But it’s at the heart of some of the worst of Facebook’s recent changes.

EFF (Electronic Frontier Foundation) wrote at length about the problems created by transforming personal information into “Connections” to allow far more people than ever before access to it, regardless of whether you want them to.
References:
Six Things You Need to Know About Facebook Connections
How to Opt Out of Facebook’s Instant Personalization

I am not a Facebook member. Now that the dust has settled following the big brouhaha I’m wondering how my readers who are Facebook members fared. If you are a Facebook member did you stay? Or did you join the 36,000 departing Facebook members in the exodus?

Related posts found in this blog:
5 Facebook Questions for WordPress.com Bloggers
Handle Online Attacks Effectively
Six free comment tracking services for bloggers
Blogging: Online presence and authenticity

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