The changing nature of Facebook  from a college friends connecting site to reflect Fastest Growing Demographic on Facebook: Women Over 55 is accompanied by other shifts as well.  Facebook is teaming with business men and women  focused on entering relationships with future partners, investors, clients, employees and customers.  More than 1.5 million local businesses have active Pages on Facebook.

If you haven’t heard of Buzz.com, currently in beta  and “by invitation only,” and don’t know who it’s aimed to serve, then take note of  Chris Crum’s article, wherein he shares what  AT&T plans to do with Buzz.com in AT&T: Buzz the “Best Way” to Get Your Business in Front of Facebook Users

Buzz.com is focused on only positive reactions to businesses. Users can “favorite” businesses and recommend them to their friends. So as far as reputation management goes, there shouldn’t be too many issues here from the standpoint of monitoring negative commentary. Although if your competitors are getting a lot of “buzz” and you’re not, that may be worth looking into.

On Facebook:  AT&T 10 Small Business Tips for 2010

Inside facebook: 10 Things All Businesses Should Do to Market More Effectively on Facebook

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