Unique Visitors are the number of inferred individual people (filtered for spiders and robots), within a designated reporting timeframe, with activity consisting of one or more visits to a site. Each individual is counted only once in the unique visitor measure for the reporting period.
Bounce rate is the percentage of visitors who enter and exit on the same page without visiting any other pages on the same site. Consequently visitors reading your post on the front page without clicking to open the comments is a bounce.
It’s important to comprehend that visitors who bounce out of a site immediately after arrival do ratchet up the unique visitor count, but do not make no contribution to long-term value. That’s why a high bounce rate is not desirable.
Bloggers use bounce rate to measure visit quality as a high bounce rate generally indicates that their landing pages aren’t relevant to their visitors. If you use Google analytics you can view the bounce rates for your blog in the Bounce Rate report under Visitors > Visitor Trending > Bounce Rate.
There’s no such thing as a single bounce rate; you must analyze bounce rates separately for the four sources of visitors (ordering the segments by their level of commitment to your site).
- Loyal readers who return repeatedly to your site have already read most of the earlier articles so it’s not reasonable to expect them to click deeper into the site every time they visit.
- Low-value referrers, such as Digg, stumbleupon, twitter, etc. always produce a high bounce rate;
- Direct links from other websites will deliver visitors who do have some degree of interest so a high bounce rate is a symptom of a user experience problem;
- Search engine traffic producing a high bounce rate is a sign that something is seriously wrong with your landing pages.
Understanding targeted traffic
The main factor for increasing relevancy, authority and PageRank of your blog is obtaining targeted traffic. Targeted traffic is comprised of readers, who are already interested in the subject matter in content you create. They tend to arrive on your blog following searches and are far more likely to:
- read more than one post when they visit ;
- become regular readers who return time and again;
- leave meaningful comments that expand your blog’s knowledge base;
- become subscribers;
- recommend your blog to their friends.
The more compelling the landing pages are, the more likely it is that visitors will stay on the site and look deeper for more content of interest to them. The lower the bounce rate, the better job the blogger is doing to keep their readers engaged. If you’re not getting an increasing flow of targeted traffic and your bounce rates are high, then visitors are are leaving your blog because the page they landed on isn’t relevant to what they’ve searched for. That means you must act to reduce the bounce rate.
Ten strategies for reducing bounce rate
(1) Re-evaluate your theme and replace it if required.
- How to Become a Better Blogger 6: Theme Evaluation
- How to structure a reader and search engine friendly blog
- Why having a well designed blog is important
(3) Remove autoplay music, streaming videos, and pop-ups of every kind as they may be annoying to some visitors and cause them to bounce out.
(4) Employ page loading time reduction strategies.
(6) Publish high quality, fresh content frequently to draw previous readers back to your blog and entice new readers to visit.
(7) Publish series of posts and be sure to add “Related Posts” pointing visitors to the other posts in the series, so incoming readers will follow the trail through all the posts to get the whole story.
(8) Improve SEO by making make more effective use of keywords and key word phrases in your blog title, tagline, post titles, sub-titles, in the text in the body of your posts, in the alternative text for images, in categories and in sidebar titles.
(9) Truncate the posts on your front page by using the read more tag which will increase page views and reduce bounce rate.
(10) Install widgets such as “Recent Posts” or “Popular Posts” and/or “Recent Comments” widgets in your sidebar, and manually add “Related Posts” (or use a plugin or the linkwithin widget) to the end of your posts in order to entice your readers to click onward.