Blog Promotion Basics

parent_graphic2The best place to post a blog description on your blog is on your About page, as it is meant to contain a brief biography (profile) and a blog description, including your blogging goal(s) and tags for the blog. 

But this is not the only place you will be using your profile and blog description.

Who are you? What do you do? What are you talking about? What will you be talking about? What gives you the right to talk about anything? What are you doing here? Why are you doing it here? — Lorelle VanFossen in Who The Hell Are You?

See: How to Become a Better Blogger1

A concise profile and accurate blog description

This profile, blog description and the tags can then be used for registration and promotional purposes in all the blog directories forums and social networks you join. Depending on the character limits each site sets you may have to truncate the information. However, maintaining as much continuity as possible will assist you to create a presence in the blogosphere and in the internet.

An elevator speech

In these days when we use social media and social networks including friendfeed, other RSS services and as twitter it’s also advisable to create a 140 character blog description, frequently referred to as an elevator speech.

Goals and growth models

Bloggers and their readers are co-creators of a blog’s brand. It’s important to invest time into finding the correct niche for your blog and formulating your goals. It’s likewise just as important to examine your blog in terms of growth models.

Content is king; marketing is queen

In blogging content is king and marketing is queen. If you write high quality original content and promote it then the result may be an increase in organic traffic, or not.  If you are not adept at applying basic SEO then it will not be easy for potential readers to locate your content in search engines, and there will be no increase in new traffic.  Thus, what determines success is two things:

  • whether or not your content is found,  and
  • whether or not the readers who do find it become subscribers.

Mix and mingle in blog directories and social networks

It is not in the best interests of your blog to remain behind the blogspot or wordpress.com garden wall, so to speak.  It is in your blog’s best interest to actively promote your blog to bloggers working on all from all blogging platforms. Some blog directories and social networks are general and have categories and sub-categories that define niches within their general membership. Other blog directories and social networks are niche (subject) specific. In both cases doing a effective job of promoting your posts and your blog is based on the foundation of having a concise profile and accurate blog description.

Although the definition of blog niche is limited to the intent to make money from marketing in specific subject area, one can easily comprehend that whether or not a blog is designed to make money it will tend to feature limited and targeted subject matter eg. parenting, movies, food, dating, blogging tips, etc. It’s important to understand that the best way to introduce your blog to other bloggers and to attract traffic and comments to it is to seek out blogs in the same niche (subject area) as your own blog.  Focus on leaving meaningful comments,  creating blog centered relationships with fellow bloggers, and encouraging them to read and comment on your posts.

Creating a blog and establishing organic traffic flow

To review the steps you have taken when it comes to creating and promoting your your blog I’d like to draw your attention to Creating a new blog. To be sure you have covered the basic steps required to create a flow of organic traffic to your blog I recommend Twenty five steps for increasing blog traffic.


54 thoughts on “Blog Promotion Basics

  1. It’s been a couple weeks since I’ve been by, but as my blogs grows I am faced with the same questions (and I usually come looking around here when i have them): How do I get more wordpress followers? How do I get more facebook followers? and how do I get Freshly Pressed?

    I have only been live for 3 months and 3 days but I think I get a good amount of views from referrers and search terms however, I only have like 179 actual WordPress followers, under 150 on facebook and right under 900 on twitter. ALL ORGANIC. There have been days when I post a story and I get like 1000 views via facebook because a visitors bureau or historical society shred the story on their page. (Always awesome).

    My readers are totally engaged which is great. Even though I have under 200 WP followers I am constantly replying to comments, emails and seeing likes and links to my stories so that is good but I really want to expand my audience and maybe even get pressed.

    You’ve always been such a great source for advice so I come to you :-)

    • Hi there,
      If you want to increase traffic then don’t listen to anyone who professes there are passive ways of doing that. Increasing traffic to a blog is hard work.

      Two ways of attracting like-minded subscribers are (1) commenting meaningfully and frequently on blogs with similar content and (2) being active on social networking sites.

      On the bottom of your Admin page you will find a link to the Learn WordPress.com blogging Tutorial prepared by Staff. http://learn.wordpress.com/
      The support documentation is all found at the Support link http://en.support.wordpress.com which is also on the bottom of your Admin page.

      http://en.support.wordpress.com/introduction/

      http://en.support.wordpress.com/getting-more-views-and-traffic/

      These 5 videos introduce how Google discovers, crawls, indexes your site’s pages, and how Google displays them in search results. It also touches lightly upon challenges webmasters and search engines face, such as duplicate content http://onecoolsitebloggingtips.com/2010/03/22/5google-webmasters-video-tutorials/

      If you are using a WordPress.com theme good SEO is a given. However, going beyond the theme what the blogger has done within that structure is worth evaluating. Whether you write informative, persuasive or controversial content learning how search engines work, and how to apply basic SEO to you content will benefit your blog as it will increase traffic from targeted readers. http://onecoolsitebloggingtips.com/2011/10/21/two-seo-videos-for-bloggers/

      6 Ways to Make Google Your Blog’s Best Friend > http://onecoolsitebloggingtips.com/2012/10/08/6-ways-to-make-google-your-blogs-best-friend/

      Here are 25 basic steps to take to increase traffic to your blog:
      1. Structure a reader and search engine blog;
      2. In blogging content is king create unique, high quality content so publish fresh content frequently;
      3. Learn basic SEO so you can use keywords effectively and apply basic SEO to your headlines, blog and posts;
      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
      4. Make your blog posts look professional;
      5. Create at least 4-6 pillar posts and continue to create pillar posts;
      Pillar posts are also referred to as flagship content. Pillar posts are comprehensive posts that offer great value to readers as the contents are timeless in nature. They define you as having authority in the niche you blog in.
      6. Select and link to appropriate anchor text;
      7. Leave meaningful comments on related blogs and encourage comments on your own blog;
      8. Develop relationships with other bloggers so you can build a blog readers’ community around your own blog;
      9. Support the blog centered communities on related blogs by commenting on them and promoting posts from them;
      10. Link to authoritative sources in your posts;
      11. Deep link to your earlier related posts in your new posts;
      12. Assign appropriate categories and tag your posts with care;
      13. Link to related authoritative blogs in your blogroll;
      14. Provide RSS feeds for subscribers;
      RSS (Rich Site Summary or really simple syndication) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.
      15. Having a well designed theme is important, evaluate your theme for effectiveness, and if required, create a new header, make improvements or replace your theme and reduce page loading time;
      16. Avoid cluttering your blog with widgets that lack reader value and slow page loading time;
      17. Buy your own domain and domain mapping;
      18. Verify your blog with the three big search engines.
      19. Get organized, use an online to do list by developing a blogging workflow;
      20. Join social networks and social media sites like Facebook, Twitter, Pinterest and RSS directories to promote your blog posts;
      21. Promote your blog through social networks, online groups, and selected directories;
      22. Develop a social media time management strategy and stick to it;
      23. Submit your latest pillar article to a blog carnival;
      24. Become a guest blogger on sites with higher page rank than your own site.
      25. Create newsletters and/or Ebooks for your subscribers.

      re: So You Want To Be Freshly Pressed

      http://en.support.wordpress.com/freshly-pressed/

        • Yes, it’s a long term plan. :) There are no shortcuts when it comes to increasing blog traffic so don’t buy into any BS people spiel at you. Don’t ever buy traffic or backlinks.

          • Yeah I haven’t done that, and I intend to keep all organic growth. I am getting offers to travel and do what I love and at the end of the day that is the most important thing to me. I would love to monetize the blog but I am giving myself 2-4 years for that. I am dedicated and I always see progress so at whatever pace it is, I’m moving forward.

            Thanks again for all of your help. I am always promoting you with my readers and twitter friends, I think you rule.

          • I would love to monetize the blog but I am giving myself 2-4 years for that.

            I’ve blogged for many years and I’m aware that that monetizing a self hosted WordPress.org site brings in very little income over and above hosting and related expenses. I LOL:D when I read the exaggerated claims of making significant money from blog advertising.

            I pay for No-Ads Upgrades to keep ads off of my WordPress.com hosted blogs. http://en.support.wordpress.com/no-ads/

            To off-set the costs of providing free hosting to millions of bloggers, WordPress.com has been running advertising on our free hosted blogs since 2006. Many bloggers do not know this because despite the fact they ticked the box required to get a free blog, they did not read the ToS. Many also do not read the advertising entry http://en.support.wordpress.com/advertising/ in the support documents after registering their username and blog(s). Also note that as the ads do not display to us when we are logged in, and as many use browsers with ad blockers when logged out, they may not realize they are there at all.

            10. Advertisements. Automattic reserves the right to display advertisements on your blog unless you have purchased an Ad-free Upgrade or a VIP Services account. http://en.wordpress.com/tos/

            If the ads you see are found at the end of blog posts then provided you see this small About These Ads link what you are seeing is WordPress.com generated advertising. http://en.wordpress.com/about-these-ads/

            NOTE: Blogger initiated advertising is not allowed on free hosted WordPress.com blogs. The only advertising program here at WordPress.com is WordAds http://wordads.co/ and it lets WordPress.com bloggers with moderate to high traffic and appropriate content blogs on their own domains turn on ads and earn money from their blogs.

          • I paid for my domain and that’s about it. I will have to look into this and pay for the upgrade and perhaps eventually look into the WordAds. Thank you for the information. Back tracking would totally stink… so I am glad I am getting this info now.

  2. Can you please help me…I’ve only started today and how do you a page that has posts in it that you can tag catagories too or anything? I love yours, it is so user friendly! :) thanks

  3. Hi,
    I have a blog about architecture, design and fashion and I have been blogging for three months. My blog is in my mother language, Turkish only some entries are in English. I am doing this website primarily because most of the students studying architecture do not know English and they only look at the pictures at web. But it is very important to know about the architects and what to look for in a photo. All my entries have my point of view and comparisons with my country. I believe I have original content with categorization, writings and picture compositions.

    The thing is, I have closed the comments because I wanted to concentrete on my writings and other visual stuff. Everyday I write at least 2 posts in two main topics. Sometimes I even write 6. The average number of people visiting my site is 300. I do not know if this number is succesfull or not. Is it really a cucial point to open comments?

    • Websites tend to be one-way noticeboards. Blogs are designed for interactive communication. Whether or not you choose to open comments is up to you.

  4. Pingback: Learn WordPress.com Tutorial « onecoolsitebloggingtips

  5. hi timethief, first of all thanks for sharing such working idea’s. I appreciate your research work done on social bookmarking and networking…………hope to see some more alike tips. one’s again thanks!

  6. I am new to blogging and have just started a site on wordpress to try and publicise my singing lessons- as it consists of pages rather than posts, I have read that I cannot use categories or tags-I would really appreciate some tips!

  7. Many people don’t understand that the content they post on their blogs may be read by hundreds of people. By using google analytic s tool this information is easily accessible.

    • What you are saying makes no sense. The Google Analytics program and others like it are visitor tracking programs. They are not blog promotion programs.

      • Unless of course you consider the fact that good promotion strategy revolves around understanding who your audience is, how they got there and what is currently working for you.

        Sometimes you get who you target. Sometimes you don’t. Sometimes you expect traffic to flow like water from some sites. Sometimes it doesn’t.

        A good example was an alternative energy blog I built a while back (now dark.) I was particpating in seven online forums on a daily basis, and my readership was growing regularly. What I wrongly assumed was that my traffic was coming from each of these sites equally.

        Google Analytics changed that perception. It let me see that 95% of my traffic was coming through two forums. By focusing exclusively on those two, my readership grew faster. I wasted a lot of energy on those other five that, could have been better spent promoting my content from sites that worked.

  8. Thanks for sharing~!!! I am looking forward to moving forward and help like yours is invaluable. Wow, I trust I will be able to return the favor to up and coming bloggers in the future.

    Sincerly,
    Brett

  9. thats some great infomation i loved the way u explained every procedure in getting more traffic i hope some one checks out my blog thats all i want

    • Ir’s good to hear your positive feedback. Thank you. They will not find it unless you make it easy for that to happen. Content is king but marketing is queen. Best wishes. :)

  10. I wrote an article and posted a video link regarding the Content is King , Marketing is Queen statement, but I believe Gary’s statement to be true and relevant in the social media world.

  11. Hi timethief,

    I have a question regarding my blog site being interactive. At the moment, I am writing stories for the readers to enjoy. In fact, I just did this today, with “The Crossing”.

    I have comments enabled; however I am not seeing how I could make this interactive.

    As for my target audience, I am striving to write in a down to earth style that would be enjoyed by everyone and not just the church going crowd. :) I’ll be looking through your materials; as I am seeking to see this site grow in site traffic. One item that will help is reducing the bounce rate. Yes, I read your article.

  12. I’ve blogrolled your site and will also write a small post about you very soon. You’ve given me a few ideas about promoting my own blog. I’ve been struggling for over a year and a half to boost traffic but my growth curve seems very erratic.

    Help!

    • @TheBrotha
      If you work through all the information I have provided on search engine optimization and blog promotion then you will realize an increase in targeted readers. Please let my explain what a targeted reader is and why you want them. Targeted readers are those people who have specifically looked for subject matter using search engines. Provided you have optimized your posts then your titles, subtitles, the body of your text, images, categories and tags contain keywords – the same keywords that the targeted readers are looking for they will arrive on your blog. They will find what they are looking for. They will be more likely than a casual net surfer is to return to your site. They will be more likely to subscribe. They will be more likely to tell their like-minded friends about your posts and blog and share the urls with them, thereby promoting your site.

      There is no such thing as “passive blog promotion”. Blog promotion takes place where relationships and reciprocity are established. You must become active to gain targeted readers and build a blog centered community. You must comment to receive comments. You must be willing to actively promote the posts and blogs of the friends you make everywhere you make them in forums, online groups, in social networks, and on social media sites like twitter and friendfeed, if you expect them to do the same for your posts and your blog in return.

      Best wishes and thanks for commenting. I appreciate it. :)

      P.S. You need a contact form on an About me and my blog page, so people like me can leave you messages saying: “I’m sorry it took me so long to respond to your comment please come and see it now.” ;)
      http://en.support.wordpress.com/contact-form/

  13. TT, this is what I mean about “organic growth.” If you’re focused on pumping your blog with steroids, ie trying to make its audience grow in a way that focuses on linking and other technical devices instead of focusing on its on content, the readers will eventually catch on and turn away.

    • @Ian
      I don’t know what you mean by “pumping your blog with steroids”. If publishing original high quality content is the primary focus of the blogger and it’s optimized then the search engines will be sending the blog traffic.

      Organic Traffic: Organic traffic is any traffic that comes to your site without being paid for. This includes people who visit via links in forums and blogs, traffic from search engines, traffic from word of mouth, or traffic from bookmarks (social media and social networks). Organic traffic generally comes to a site naturally and is not driven by marketing campaigns.

      Inorganic Traffic: Inorganic traffic is traffic that is pushed via marketing campaigns. Banner ads, search engine ads, etc generate inorganic traffic. Generally speaking this form of traffic is semi-immediate depending on how much you blanket the Web with your advertising and slowly dies out over time unless more money is spent to build a new marketing campaign.

      See this comment I made for more clarity Blogging: Learning SEO is worth the effort.

  14. Hi TT – thanks! That’s a great compliment, but I’m still wondering… to be specific, lately my hit count has taken a jump, even though I’m posting less often than before. It’s up like about 20% over only a few weeks ago, and staying there. I suppose I shouldn’t complain, but it seems to me that the relationship between steady posting and growth in readership is not always so obvious.

    • @Ian
      Did you join a new social network or register at a social media site? Doing so might account for the jump.

      What Google is looking for when it comes to growth is slow and steady growth with backlinks from multiple sites, as opposed to sudden growth with backlinks from the same sites.

      What many bloggers do not comprehend is that joining a multitude of blog directories all in a short period of time and receiving backlinks only from those sites does not carry as much authority as progressively joining a few and building links more slowly. Tim Grice describes this in his post Link Acquisition Rate and Overall Domain Diversity.

  15. Hi timethief – your blog is brilliant, but you don’t need me to tell you that. I have just put your blog as a link on my blog – but wanted to make sure you are happy for me to do that and that you are happy with how I have done it (wording etc). Thank you for all your help. x

    • @Deborah,
      It looks like you are off to a great start. Best wishes for happy blogging and effective networking. Thanks also for the link. I appreciate it.

  16. If you look at the graph showing the growth in the average daily visits to my blog, it shows a steadily increasing line, no matter what I do. Whether I post a lot or a little, whether I leave a lot of comments or none at all, whether I mingle or sit in a virtual corner, the number grows and grows. Is that just a reflection of the organic growth of the internet, or something else?

    • Ian, your comment made me curious and I had a look at your blog. Although I understand that marketing activities are essential in today’s world (well, probably also in the past…) I am a strong believer that quality sells! You write intersting stories, and you add beautiful pictures that touch the readers heart. I guess your readers simply spread the word. Have a great day, Gerrit

      • @Dr. G
        This post was published last November and I don’t think it’s likely that Ian will be replying to you here in my blog. If you wish to converse with him then you have already located his blog so I’ll leave you to do that in his blog.

Comments are closed.