The best place to post a blog description on your blog is on your About page, as it is meant to contain a brief biography (profile) and a blog description, including your blogging goal(s) and tags for the blog.
But this is not the only place you will be using your profile and blog description.
Who are you? What do you do? What are you talking about? What will you be talking about? What gives you the right to talk about anything? What are you doing here? Why are you doing it here? — Lorelle VanFossen in Who The Hell Are You?
A concise profile and accurate blog description
This profile, blog description and the tags can then be used for registration and promotional purposes in all the blog directories, forums and social networks you join. Depending on the character limits each site sets you may have to truncate the information. However, maintaining as much continuity as possible will assist you to create a presence in the blogosphere and in the internet.
An elevator speech
In these days when we use social media and social networks including friendfeed, other RSS services and as twitter it’s also advisable to create a 140 character blog description, frequently referred to as an elevator speech.
Goals and growth models
Bloggers and their readers are co-creators of a blog’s brand. It’s important to invest time into finding the correct niche for your blog and formulating your goals. It’s likewise just as important to examine your blog in terms of growth models.
Content is king; marketing is queen
In blogging content is king and marketing is queen. If you write high quality original content and promote it then the result may be an increase in organic traffic, or not. If you are not adept at applying basic SEO then it will not be easy for potential readers to locate your content in search engines, and there will be no increase in new traffic. Thus, what determines success is two things:
- whether or not your content is found, and
- whether or not the readers who do find it become subscribers.
It is not in the best interests of your blog to remain behind the blogspot or wordpress.com garden wall, so to speak. It is in your blog’s best interest to actively promote your blog to bloggers working on all from all blogging platforms. Some blog directories and social networks are general and have categories and sub-categories that define niches within their general membership. Other blog directories and social networks are niche (subject) specific. In both cases doing a effective job of promoting your posts and your blog is based on the foundation of having a concise profile and accurate blog description.
Although the definition of blog niche is limited to the intent to make money from marketing in specific subject area, one can easily comprehend that whether or not a blog is designed to make money it will tend to feature limited and targeted subject matter eg. parenting, movies, food, dating, blogging tips, etc. It’s important to understand that the best way to introduce your blog to other bloggers and to attract traffic and comments to it is to seek out blogs in the same niche (subject area) as your own blog. Focus on leaving meaningful comments, creating blog centered relationships with fellow bloggers, and encouraging them to read and comment on your posts.
Creating a blog and establishing organic traffic flow
To review the steps you have taken when it comes to creating and promoting your your blog I’d like to draw your attention to Creating a new blog. To be sure you have covered the basic steps required to create a flow of organic traffic to your blog I recommend Twenty five steps for increasing blog traffic.