It’s neither necessary nor wise to submit your blog to each and every Blog Directory available on internet, and in fact, I advise against doing so. To gain some insight as to why carefully selecting which directories to submit your blog and to is the best way to proceed please read my two posts titled: Blog Directories for Backlinks and Traffic, Promoting your Blog in Bloggers Forums and Selecting a Bloggers Forum.
What is a Directory?
A web directory or link directory is a directory on the World Wide Web that specializes in linking to other web sites and categorizing those links. Blog directories are those directories to which blogs can be submitted under relevant categories and sub categories.
General directories are those directories have a wide variety of categories and sub categories under which blogs can be listed. Niche directories are specific directories that target a relatively small audience.
Why list in a Directories?
- To get your website indexed quickly;
- To obtain one way links;
- To improve PageRank;
- To target specific key words and key phrases;
- To secure traffic.
General Directories or Niche Directories: Which is best?
Hundreds perhaps even thousands of directories are created and disappear every day because the business strategies of the site owners were not well thought out. And, as there are so many poor quality directories and link farms search engines tend to ignore them so they do not appear on the first pages of search results.
- A link from a Niche Directory would hold more value than one from a General Directory as the link is relevant and comes from a quality source, thus adding to the value assigned to your site by search engines.
- It’s also easier to connect with a target audience if your blog is listed in a Niche Directory.
Paid Directory Listing or Free Directory Listing?
Some directories require payments to be made in order for blogs to be listed, others will list blogs free of charge, and some reciprocal directories require links from the blogs that are listed in them and will only give will they give a link back to a blog when they find a link pointing back to them from a blog.
How long for review and approval?
Free directories that do not guarantee link approvals may take anywhere from a week to three months after submission to allow for editor’s reviews before your blog receives directory links. The blog review time for approval and listing in most directories that offer both reciprocal and free listings is shorter than it is for free directories and may take days or weeks. When you submit a blog to paid directories that guarantee link approvals the time taken for approval maybe the same day or just a few days.
A Directory can provide opportunities to promote your blogand send it some traffic, but by and large Directories are more for backlinks and PageRank. Remember, more often than not, a few high quality links/listings is better than a lot of low quality ones. Providing you select Directories carefully and submit to the appropriate category and subcategory listing(s) and tag(s), it’s a positive vote that your site is actually what you purport it is, and that it was reviewed by a human.
Free ebook: A – Z Directrory Submissions PDF format