A backlink is defined as a link from one website pointing back to your site , and what every blog needs is one-way non-reciprocal backlinks. A blog meme is a viral game where you generate links and relationships through asking other bloggers to participate. Blog memes are legitimate means of securing backlinks.
Defining a meme
The word was first introduced by British scientist Richard Dawkins in The Selfish Gene (1976). Dawkins defined the meme as “a unit of cultural transmission, or a unit of imitation,” but today memeticists vary in their definitions of meme. The lack of a consistent, rigorous definition of what precisely a meme is remains one of the principal criticisms leveled at memetics, the study of memes. (Wikipedia)
Designing a meme
Hypothetically one could make a friendship award image and start a friendship meme. A popular meme that has been coasting through cyberspace for ages is the “3 things about me” meme. This could easily be adapted to a 3 friends meme. You could create a post awarding (tagging) 3 friends with a friendship badge, naming the qualities you most admire in them, and linking to their blogs. You suggest they come and collect their friend badge link back to you in their post. If you start a meme, there’s a good chance that everyone who participates by being tagged and tagging will link back to your post and most memes have instructions to do just that.
Memes are actually quite common and as the last few Google updates were not good ones for many hypothetically speaking, it’s an attractive idea.
Benefiting from a meme
A meme might benefit your blog in these ways:
- increasing traffic
- increasing comments
- securing more regular readers/subscribers
- generating backlinks to your site