Creating an effective blog tagline

Posted on June 22, 2009 by

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One of the major mistakes bloggers make  is not taking the time to:

  • carefully consider the purpose for their blog;
  • express the purpose and the brand  in  key words and phrases that apply to their content;
  • include the same  in their blog title and a 65 characters or fewer tagline because that’s all search engines like Google will display in the SERPs (search engine page results).

Taglines are branding messages

Blog titles are often confusing about what the purpose is and what  readers can expect. Also,  when  bloggers do not have subdomains and/or domain urls that are consistent with the purpose, keywords  and the brand of the blog, a weak or confounding title can cause even more confusion.

A tagline is a short and memorable branding message that can be expressed as a subtitle.  It can help define who the blog is for, and what’s in it for them if they stay and read the content. (See: How to Become a Better Blogger 4: Essentials)

Business blogs need taglines

Many business people are taking advantage of  social networks to establish internet relationships within niche networks and others,  to participate in blog centered communities, to assert their business presence online, and to reach more potential customers, business partners and employees. It all means there’s increasingly an assumption that in the future most businesses will have both a website and a  blog. (See: Business: Blog, Website or Both?)

Blogging tips for creating memorable taglines

(1)  It’s important to create an easy to remember tagline that  expresses  what you want your readers  to recall, by using words that linger in your readers’ minds about your blog,  and what you have to offer in it. When determining the words a tagline  will contain it will always be more effective when it comes to drawing targeted readers to your blog, if contains the keywords or key phrases that operate as a branding slogan for your blog.

(2)  As you most certainly want to have the best blog in your niche then why not include words that imply mastery, excellence, superiority – the best!

(3)  Including a blog title and tagline in the metadata that contain key words and key word phrases that reflect your brand means you have applied some basic SEO that  search spiders will crawl and index.  When potential readers type those key words and phrases into search engines, the results will be directing an organic (unpaid) for and targeted traffic flow to your blog.

Preparation

(1)  Questions – Ask yourself the following questions and record the answers to them.

  • Who are your readers?
  • What do you provide your readers with?
  • What action(s) are you trying to evoke in your readers?
  • How does your blog differ from competing blogs?

(2)   What are the keywords and key phrases that you want your readers to instantly recall when your blog is mentioned?

Tools:

(3)  Brainstorming

You can define your search for a tagline as a creative challenge for yourself or for you and your  readers.  After you have isolated keywords and key phrases,  brainstorming alone or  brainstorming with your readers can be effective when it comes to determining which combination of words  is  best to use to create an easy to remember tagline that  expresses  your blog’s brand.

(4) Polling

You can select from among the keywords and key phrases  and set up a poll or simply create a post and ask your reader’s to help you create a powerful tagline. Perhaps by onvolving your readers in the process  you will uncover the most  compelling reasons that motivate readers to return to your blog. (See: Blogging Polls and Surveys for WordPress.com blogs)

Reference: Business Name & Tag Line Generator

Related posts found in this blog: Writing effective blog headlines

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Posted in: Better Blogging, Blogging Tips, Blogging Tools, Blogging Tutorials, Building a Better Blog