In a email a reader recently asked me this question:
Is it necessary to submit your blog to each and every blog directory that is available on internet?
Blogging tips for directory selection
(1) I think it’s best to be very selective about registering your blog in directories so that your blog appears in niche categories from which your may secure organic traffic. In some cases finding a “fit” is not easy so do the best you can do and register with appropriate niche social networking sites as well.
(2) There are both Directories that are free and those you pay a fee to register in.
In all cases, do your backlinks homework before you make choices. You can get free one way non-reciprocal links from high ranked directories for which you do not require to place their links on your site, but do not operate on a basis of false economy by choosing a Directory only because it’s free. It may be a newly sprung up link farm full of spammers and sploggers. So be cautious of the new “free” directories that have sprung up over night. They may free when it comes to registering your blog, but they do make money from the advertising on the Directory site.
(3) Before registering you will need to review how superior the directories determine position and blog rank. You will also need to determine what constitutes a “premium” account and what comes with it, and you may also need information about options for paid sponsorships. In some cases you will find that by paying for a premium account, sponsoring a Category, or being an active member with a popular blog, your blog will be positioned to display first in that category.
(4) My preference is to join blog directories that are already well established, have page ranks that are higher than those of my own blogs, and that attract far more traffic than my blogs do. In addition, I prefer to register my blogs in directories where the editors review and rank blogs. If you are looking for backlinks (who isn’t?) then look for directories that are :
- Offer one-way links
- Have high Page ranks
- Have high traffic rankings
- Have editor reviewed submissions
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