Updated: August 14, 2010
There’s no doubt there’s a move towards an online society. More money is now spent advertising online than on advertising in newspapers. The new age of marketing has dawned, and it’s a fact that people need to feel a personal connection to your business before they are willing to get on board with your product or service. That’s where blogs come in because a blog does something a website doesn’t do. A blog allows you to personally reach and interact with far more potential and existing clients than you can reach by any other means.
You can use your blog to update and communicate any time and in real time with your clients, if you so choose. You can log in and publish a post from your computer in your office or home, from your laptop, by email , and it can even be done from your Blackberry or iPhone.
Blogs create the blogosphere, while websites are like standalone islands. The Internet provides also powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg, Facebook and many and more.
Many business people are taking advantage of social networks to establish internet relationships within niche networks and others, to participate in blog centered communities, to assert their business presence online, and to reach more potential customers, business partners and employees. It all means there’s increasingly an assumption that in the future most businesses will have both a website and a blog.
A Blog is interactive and is an essential part of the new Web 2.0 marketing tools. People no longer wanted to be preached to by stiff looking reporters with monotone voices on television, or shouted at in newspapers. They want to be a part of the communication and be able to talk back. They can have their voice by commenting on your blog. –
Google loves blogs and ranks them highly. This builds credibility, and because of the personalised content on blogs people seem to trust the message more, and enjoy reading more than on regular websites. — Why Does Every Business Need A Blog? by RACHEL HENKE
5 Blog and Website Differences
(1) The main difference between a blog and website is the communication style. A website has a noticeboard communication style. A blog is a website designed for interactive communication. Collectively blogs create the blogosphere, while websites are like standalone islands.
(2) Blogs encourage conversation, websites do not and that’s why businesses with websites are adding blogs, and sometimes forums and wikis to them for complaint handling, customer feedback purposes and for collaborative purposes.
(3) Blogs feature dynamic content and position it front and center. The entries have date and time stamps, and blog entries are customarily displayed on the front page in reverse chronological order. Most most websites do not have dynamic content on their front pages. Many websites have static front pages. The information most websites provide is static, rarely updated, and the sites are often poorly maintained.
(4) Blogs have RSS feeds, websites ALONE do not.
(5) Usually but not always, blogs rank higher in Google and as “freshness” is extremely important when it comes to content appearing in the SERPs since Caffeine was introduced.
Google Comparison tool
Search Google & their new sandbox version Google (Caffeine) at the same time and compare results on one single page. See what this new version of Google offers. Some noticeable points is you will see that the rendering speed is reduced. This sandbox is no longer necessary and has been retired. More about the changes can be read on the Google webmaster blog post or on an article by Matt Cutts.