Spam blogs, sometimes referred to by the neologism splogs, are artificially created weblog sites which the author uses to promote affiliated websites or to increase the search engine rankings of associated sites. The purpose of a splog can be to increase the PageRank or backlink portfolio of affiliate websites, to artificially inflate paid ad impressions from visitors, and/or use the blog as a link outlet to get new sites indexed. Spam blogs are usually a type of scraper site, where content is often either inauthentic text or merely stolen from from the RSS feeds of other websites. These blogs usually contain a high number of links to sites associated with the splog creator which are often disreputable or otherwise useless websites. Source: Wikipedia
- Steals blog content with no notice to the original authors or accreditation.
- Fails to provide a means of contacting the site owner (often the contact and about pages are broken links).
In her article How to spot a splog Lorelle says:
“Splogs, spamming blogs, are often little more than link farms, a bunch of text stuffed with links to whatever they are selling. The easiest way to identify a splog is when nothing adds up nor matches. The content doesn’t match the links. The content doesn’t match the blog title or post title. There is a signature or name in the article that doesn’t match with the name of the post author or submitter.”
Angela Swanlund is a new blogger friend of mine. She’s been a full time professional freelance writer for 2 years, and part time for over 7. She’s an Author for the Encyclopedia of Arkansas, History and Culture and is currently retained on contract to research the 1946 unsolved “Moonlight Murders” that took place in Texarkana, Arkansas. True crime is her normal genre, and she has covered such notorious individuals as Ronald Gene Simmons and the West Memphis Three. On occasion she does freelance work for area newspapers such as the Ozarks Farm and Neighbor, a 3 state regional farming publication. She also owns I also own Rural Family Living, LLC, a small retail sales business.
Angela and her co-author Patti Ann Stafford, the Editor of The Music Rocks!, have an emerging blog. Angela recently had blog content stolen and she has shared some splog spotting tips that I’d like to pass on to you. Source