Anchor text is the visible, clickable text in a hyperlink. Anchor text is used to tell search engines and visitors what the page is about. The words contained in anchor text can determine the ranking that page will receive by search engines. When used wisely anchor text boosts your rankings in search engines, especially in Google and provides your visitors with useful information about the content of the page you’re linking to.
Search engines are designed to provide highly relevant search results and this is where properly selected anchor text comes into play. Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page.
Anchor text can be used in:
- Links on your home or main page – important spot
- External links – links from other sites
- Internal links – links on your pages
- Navigation maps
Not all links are created equally, and not all links serve the same purpose. Brian Clark reminds us that using “click here” as anchor text is still valid. Lisa Barone disagrees; her argument being that keywords in the anchor text are critical. They’re both right. Are you using the five kinds of links properly?
Related reference: Does Telling Someone to “Click Here” Actually Matter?
Key Words as Anchor Text
In his concise article The Importance of Anchor Text in SEO, which has been deleted (update Dec31,2009) author Terrence Brown delivers the message that anchor text should be carefully selected key words rather than words like “click here”. if you use “click here” then according to Google’s search algorithm or ranking formula, you are getting credit for the term “click here” and not for whatever keyword or phrase you are optimizing for.
Blogging tip: In short, use appropriate key words as anchor text.
Blogging tip: When creating a link to one of your other pages on your site, or on another site, it’s important to include the keywords in the link that you are optimizing for on the other page as anchor text.
Learning the Ropes
The good news is that we bloggers can use Google’s Webmaster Tools to assist us with optimization. In our Google Webmaster’s account we can see the most common words in anchor text linking to our site. This will help when us learn how use anchor text to procure high results in search engine results pages. The Extended Link information at your Google Sitemap account.
* In the past, Google bombing has been possible through anchor text manipulation; however, in January, 2007, Google announced it had updated its algorithm to minimize the impact of Google bombs.
In his comprehensive article Anchor Text Optimization author Jagdeep S. Pannu uses many examples when discussing these noteworthy topics:
Search Engine Algorithms like Anchor Text
Anchor Text Enhances the Relevance of the Target Page
How to Optimize Anchor Text Within Your Site
Using Keywords in Natural Text to Create Anchor Text
Optimizing Anchor Text of External Links
Related posts found in this blog:
Understanding Reciprocal an Non-Reciprocal Links
Deep link posts: Bring your readers back again and again
Blogging: Characteristics of pillar posts
Improving your Google Page Rank
How to structure a reader and search engine friendly blog
SEO tips for WordPress powered blogs
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