Deep link posts: Bring your readers back again and again

Deep linking, on the World Wide Web, is making a hyperlink that points to a specific page or image on another website, instead of to that website’s main or home page. Such links are called deep links.

Pillar posts include plenty of outgoing links to authoritative and popular external resources. In the context of blogs, deep links posts include plenty of internal links to content rich posts, including pillar posts that are found within the same blog.

Today’s blogging tip is a “how to” focused on breathing new life into older posts by simply bringing them to your readers’ attention. Selecting an encompassing theme and writing a deep links post brings fresh attention content rich posts you have previously posted.

I am be delighted to link to an outstanding example below of how to write a deep links post that contains links to pillar posts.

robertstevensonRobert Stevenson’s blog is called Rob’s Megaphone: Where laughter, fun, and grammar intersect. He is a professor of mass communications and a writer. The theme he chose for the deep links post is that the best way to get your visitors to return to your blog is to reward them with your writing by polishing your posts.

I wrote this for people who want to build return traffic. My premise is that social networks and search engines may bring traffic, but all the marketing in the world won’t bring back unhappy visitors. This is about polishing your posts.

Happy blogging!

Related posts found in this blog:
Blogging: Characteristics of pillar posts
Blogging: Content is King
How to structure a reader and search engine friendly blog

add to del.icio.us :: Add to Blinkslist :: add to furl :: Digg it :: add to ma.gnolia :: Stumble It! :: seed the vine :: reddit :: furl :: TailRank

30 thoughts on “Deep link posts: Bring your readers back again and again

  1. I’ve done a bit of this deep-linking, but never approached it systematically. It occurs to me now would be an excellent time to give it a try, as I’m writing Advent posts and also have Advent posts from last year… and the year before…. I may simply add one or two at the bottom of my page, using the “If you liked this… you may like…” format.

    Also, I’ve discovered that an appropriate and well-placed link to one of my previous posts in the comment section can do wonders. More and more people are telling me that they come back to read the comments, and the number of people clicking on those internal links suggests it’s true.

    Since there really isn’t anything time-sensitive in my blog, and I’m continually getting new readers, linking to those older posts makes sense. Thanks for some great guidelines!

    • I liked the “if you liked this post” message. Whenever you can include a deep link to an earlier post in the text of a new post by using the actual title of the earlier post or by using the longtail keyword phrase as anchor text, it’s a good idea to do so. I also include relevant links in my comments when I am responding to reader’s questions and I find that they do attract some traffic when others use them. Interestingly enough the subscribers to my comments by far outnumber the subscribers to my posts. I think this may be because I endeavour not to publish highly opinionated posts. I focus on creating informative posts containing tips and guidelines. My opinions are usually found in my responses to readers’ comments. ;)

    • @riderthefilm
      I appreciate you taking the time to leave me a comment so I know that you found this post to be helpful. Have a great weekend. :)

  2. Deep linking my posts is something I never would have thought about. What is funny is that even though I am new to blogging I have already mentioned my previous posts in new ones. Linking back like this will help me out a lot. Thank you for the tip.

  3. Pingback: Better Blogging : Post Length « one cool site: blogging tips

  4. Pingback: Word Power (deep links post) « Rob’s Megaphone

  5. There are two simple ways to do this. When you write a new post you select anchor text and then link the related posts in your blog to the selected anchor text. Alternatively, you can manually prepare a “Related posts found in this blog” entry and place it at the end of your new blog post.

    Example 1: Look at the first three paragraphs in this post and take note of the deep links. http://onecoolsite.wordpress.com/2008/04/26/ten-traffic-promotion-tips-for-bloggers/

    Example 2: Look at the very bottom of this post just above the social bookmark icons and find “Related posts found in this blog”. Take note of the links to previous blog posts there. http://onecoolsite.wordpress.com/2008/07/17/how-to-become-a-better-blogger-3-ethics-and-links/

  6. your article is very nice.would you please give step by step tutorial on deep linking.i am new.please tell me how i can do it ‘deep linking’
    thanks

  7. Totally agree with you. One more aspect is that deep linking can be within your own blog and linking to old, but similar posts also helps in improving overall PageRank and bringing old posts to the fore.

  8. Pingback: Internal Links and Content Theft « Stoneman’s Corner

  9. @ alkalinesky
    It’s always wonderful to hear that something I wrote helped another blogger. Thanks so much for letting me know that it did. :)

  10. I have a habit of hyper texting words, for definition, to wikipedia. is better to find other blogs and sites over all instead of wikipedia repeatively ?
    I like wiki only because it can give a quick, definition.

  11. I’m glad to hear you are getting some traffic from my promotional blog post. You’re most welcome Robert and thanks for the blog compliment. :)

  12. Timethief.

    Thanks so much for the link love. Quite a few of your visitors have come to my blog. You have been very helpful and supportive and One Cool Site continues to be an excellent resource. Cheers

  13. @chris
    I turned off snapshots log ago. It slows page loading time. I dislike the advertising. I dislike the distracting pop-up-ness of the “feature” itself and I had readers who asked me to turn the damn thing off so I did, without hesitation. It’s good to hear that you discovered “deep linking” and benefited from it.
    Best wishes for happy blogging :)

  14. @davidlind
    Wow! Thanks for the praise and for the link love too. I hope you clicked through to Robert’s post as it was jam packed with lots of good stuff.

    Soon will spend a month sitting at the feet of a web designer with SEO and social networking skills. I plan to learn everything I can from him and, of course, I plan to blog what I learn right here. :)

  15. @Roads,
    I’m glad you found the information to be useful. Any time you would like to do another guest post just let me know. :)

  16. I like the Snapshots feature at worpress.com with deep links because it creates kind of a dynamic glossary with ones pillar posts as well as citing support for the post topic.
    Some of my older posts have increased in hits, dramatically, since i have followed deep link advice.
    Thanks.

  17. This is wonderful. I bow down to you and hope to become your student. You have got it “going on” as they say. I have put you on my blogroll so that I will never forget to come here and learn something.

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