Attempting to trademark SEO

It may sound unbelievable but it is true. A man named Jason Gambert of Modern Consulting Solutions has applied for registration of the trademark “SEO” on May 2, 2007. From all indication, it seems as though he is attempting to own “SEO.”

Sarah Bird, Esquire, of SEOmoz, Inc., happened upon the applicant’s request as she was working on some trademarks for SEOmoz. Not only is the applicant actually trying to obtain a trademark for the mark “SEO,” but he is also already on the way to the publication process. Read the full article.

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6 thoughts on “Attempting to trademark SEO

  1. @rerooted
    She smacks her head on the key board.
    Sheesh … I know! I know that! :D)))

    Please let me explain.
    (1) I tried to verify this blog with Google. There were 2 options. The first option can only be used on self-hosted blogs and that is placing “the stuff” in the header as you say. We cannot access our templates here at wordpress.com to make such an insertion so that was a “no go” option.

    (2) The second option is to use static page, not a post and place the string of numbers in both the title and body of the static page and then summon the search spiders.

    (3) I did that but when Google first sent out the spiders they could not verify my site due to some kind of code that wordpress.com had placed in the header that deterred the the spiders from indexing. I emailed Mark at wp.com support. Time passed.

    (4) I tried again but this time the report from Google was that the server was down when they sent out the spiders. I ground my teeth and cursed under my breath ( hey, I’m Irish and by then I was royally pissed).

    (5) I waited until I felt more calm and then I tried again yesterday. The good news is that Google was able to verify the site. Thank GAWD!

    (6) However, instead of marking the page private again I last night I forgot and went to bed without doing it. But when I got up and went to do so I saw Dave’s email and smiled.

    (7) Now the Google site verification is done however, Google says my sitemap has errors. GROAN … I’ve had quite enough hoop jumping for this week. I’ll take that project on next week.

    Edit: Thanks to the advice I received from other bloggers I have now made the Google verification page a sub-page of my About page. Apparently if one makes the page “private” or deletes it then one has to start the whole verification process again and I have no inclination to go through this all over again.

  2. It’s hard to figure how anybody could successfully trade mark a generic term like SEO.
    Offhand, I wouldn’t think this would even qualify for a design patent.

  3. @jack
    Hi there. It’s nice to see you. I was absolutely amazed when I read this article. I hope that SEO doesn’t qualify. If it does then will WTF be next — just joking. :D

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